Do you believe your own lies?

Jan 20, 2006

THE young men at the <i>Red Pepper</i> are one interesting bunch of human beings. They take it upon themselves to character assassinate whoever they lay their hands on. To put it clearly, they kill reputations for a living!

THE young men at the Red Pepper are one interesting bunch of human beings. They take it upon themselves to character assassinate whoever they lay their hands on. To put it clearly, they kill reputations for a living!

At times I wonder whether they actually believe their own stories! One day they lead with... “So and so is so broke he can even pay attention” and then the next day they have a follow up on the same person “so and so has bought a massive house in Kololo”. You wonder what happened to consistency.

I actually like the Red Pepper so much that I make sure I buy a copy on days when I have run out of toilet paper! If only they bothered to find out the truth behind the stories they ‘cook’ they would be a great publication and I would buy two copies at a go!

The clincher for me was when they ran a picture of True African’s Eric Kamau hanging out with Angela Newman (Crystal) and the header was something like “Crystal dating married man” and then they went ahead to circle Eric’s wedding band. Had they only done more research, they should have known that Eric is married to Crystal’s sister (Roberta), but who am I to tell them what to do?

Well I know some people would pay an arm and a leg to appear in the Red Pepper regardless of the reason, but the generals running this paper should know that some of us would rather you left us out.

They have had incursions in my private life trying to liken me to Saggy the character in this column, not knowing that I personally live a different life from what I write. In fact, what I write is a reflection of the society I live in and has nothing to do with my personality.

The other week, they claimed Bullseye! Creative operates from a morgue, which to me and any other sensible person was laughable, but they forget that some brainless Ugandans take them seriously.

Here, you are trying to ridicule an establishment that employs eight Ugandans and pays taxes to the Government in the name of selling a paper. Kyokka Rugyendo!

I respect TUS, Mujuni and Rugyendo so much that I expect them to be able to sift the wheat from the chaff and then print the wheat, but they choose to do otherwise not knowing that it has a long term adverse effect on their rag.

If they continue writing such bullshit, how do you expect the corporates to take them seriously so as to trust them with their advertising budgets?

Bullseye! The company they are trying to bring down is potentially a big media buyer that they will work with at one point, but these friends of mine need spectacles to see that far!

To all sensible Ugandans, just ignore what those twerps published; just bring your advertising and branding needs to us at Plot 82 Kiira Road.

That said, I have no beef against the Red Pepper, in fact it is the best newspaper in East Africa and I don’t say this because Richard Tusiime has been my teacher, mentor and boss (at The Crusader), I say this because I am a pathological liar!

Harry Sagara is executive director, Bullseye! Creative
www.bullseyecreative.co.ug

(adsbygoogle = window.adsbygoogle || []).push({});