New Vision profits up again

Dec 19, 2006

NEW Vision’s profits have gone up again in the past six months, outgoing director William Pike revealed yesterday as Uganda’s leading newspaper rewarded both its advertisers and its vendors.

By Sylvia Juuko
and Madinah Tebajjukira


NEW Vision’s profits have gone up again in the past six months, outgoing director William Pike revealed yesterday as Uganda’s leading newspaper rewarded both its advertisers and its vendors.

“Between July and November we recorded a profit of sh2.35b which is about 40 percent up from the same period last year,” Pike said, addressing the company’s advertisers during a breakfast meeting at the Sheraton Kampala Hotel.

Pike, who led The New Vision for 20 years, assured the gathering that the team he was leaving behind would maintain the paper’s leadership position.

He also urged the advertisers to explore the use of both the printed and the electronic version of the newspaper.

“If you want to reach the Ugandan consumer, you need to start looking at both the Internet and the newspaper for maximum penetration of the market. The New Vision’s website received over 900,000 unique visitors in November,” he said.

Incoming director Robert Kabushenga lauded Pike for his leadership style. “Pike can be described in three words: Humility, discipline and focus,” he said.

Kabushenga said despite his personal sympathies, he would respect the paper’s editorial independence.

He introduced the new Editor-in-Chief, Els De Temmerman, and her deputy, Barbara Kaija, adding that women were now heading the editorial team and most of the other departments of the company.

Meanwhile, thousands of newspaper vendors countrywide went home smiling yesterday after receiving Christmas presents worth sh70m from The New Vision.

Over 3,900 vendors were given a package consisting of 2kg of rice, 2kg of sugar, a New Vision T-shirt, a bar of soap and half a litre of cooking oil.

Kabushenga, who handed out the gifts, called upon the vendors to keep up the great work and promised them rain coats and umbrellas. He also urged them to stop hiring out papers for sh200.

The vendors commended The New Vision for the gifts. “The work we do is not easy,” said Mariam Zalwango, who has been selling newspapers on the streets of Kampala since the sixties. “We have to brave all kinds of weather. This is a good motivation for the workers.”

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