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Coca Cola launches Measuring Happiness

By Vision Reporter

Added 5th April 2011 03:00 AM

COCA Cola has initiated a new concept of “measuring happiness” by using a barometer.

COCA Cola has initiated a new concept of “measuring happiness” by using a barometer.

By Nicholas Kajoba

COCA Cola has initiated a new concept of “measuring happiness” by using a barometer.

According to Maggie Kigozi, the Coca Cola brand manager, the new concept indicates that the product will provide simple moments of pleasure throughout the day.

“Our global campaign called Open Happiness builds on that heritage and recognises that amid difficulties and the stress of life, there are still opportunities to find pleasure,” she said during the launch of the concept at Boma grounds in Hoima recently.

Several activities where exhibited. Carnivals where held and people experienced “open happiness” after drinking Coca Cola and enjoying musical entertainment. Participants had to buy a bottle of coke to be able to take part in the carnival and games.

Coca Cola launches Measuring Happiness

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