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UCDA markets Uganda’s coffee in Russia

By Samuel Sanya

Added 2nd April 2018 07:21 PM

In order to improve the popularity of Uganda’s coffee, UCDA teamed up with the Embassy of Uganda in Moscow to showcase local coffee varieties at the Coffee and Tea Expo in Russia

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In order to improve the popularity of Uganda’s coffee, UCDA teamed up with the Embassy of Uganda in Moscow to showcase local coffee varieties at the Coffee and Tea Expo in Russia

PIC: The Government anticipates that Uganda will produce 20 million bags of coffee annually by 2030 (file photo)

COFFEE | MARKETS

Ugandan coffee has been promoted in Russia in a bid to increase Uganda’s market share in one of the country’s with the largest per capita coffee consumption.

According to the Russian Association of Tea and Coffee Manufacturers (Rusteacoffee), the coffee market in Russia was worth $750m in 2001, but is now worth over $2.5b.

It is estimated that every Russian consumes at least 1.7kg or more than 120 cups of coffee per year, making it a vibrant market for Ugandan exports.

In order to improve the popularity of Uganda’s coffee, the Uganda Coffee Development Authority (UCDA) teamed up with the Embassy of Uganda in Moscow to showcase local coffee varieties at the Coffee and Tea Expo in Moscow.

The two-man UCDA delegation that included board member Haji Ishak Lukenge and Samson Mpiira Akankiza, the coffee sustainability manager at UCDA, participated in a cupping event, which exposed the 'black gold' of Uganda.

The annual event attracted coffee and tea lovers, consumers, buyers and other stakeholders in the industry.

“It was a great platform for Uganda to showcase coffee and tea and to seek partnerships and business opportunities,” said a statement from UCDA.

The Government anticipates that Uganda will produce 20 million bags of coffee annually by 2030, which will result in revenues of between $1.5-2.2b in export earnings per year.

Export markets in the Common Market for Eastern and Southern Africa (COMESA) and Russia will play a key role if the target is to be achieved.

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