Tourism board to use PR firms to market Uganda

Nov 19, 2014

The Uganda Tourism Board (UTB), the body charged with marketing the country as a tourism destination of choice, has adopted the use of foreign public relations firms to sell Uganda after traditional marketing registered minimal success.

The Uganda Tourism Board (UTB), the body charged with marketing the country as a tourism destination of choice, has adopted the use of foreign public relations firms to sell Uganda after traditional marketing registered minimal success.

The Uganda Tourism Board deputy chief executive officer, John Ssempebwa, told New Vision that the marketing model is currently being experimented in the UK, US and Germany.

Under the model, UTB hires professional public relations firms in source markets to disseminate information about Uganda, instead of advertising in international media, which is said to have little impact, yet it is too expensive.

The details of the firms being used will be availed later this month, said Ssempebwa, after the signing of a memorandum of understanding between the Uganda Tourism Board and the Uganda Tourism Association that seeks to improve quality of services offered by tour guides in Uganda.

Uganda named top tourist destination

Tourism tops Uganda’s foreign exchange earnings