Alongside accepting VISA and Master cards as mediums of convenient trading, Quality Supermarket has a unique scheme intended to make shopping a mesmerising experience for all its customers
By Joel Ogwang
Alongside accepting VISA and Master cards as mediums of convenient trading, Quality Supermarket has a unique scheme intended to make shopping a mesmerising experience for all its customers. The quality bonus card is a reward to customers for their loyalty, support and friendship with the hypermarket.
Apparently, upon completing purchases, a customer with a card earns a 3% discount off the total amount he or she has to pay for the merchandise. This goes to the card, which can later be redeemed in form of goods worth of the points accumulated over time. The more a customer shops, the more points he or she accumulates, which can be redeemed at convenience and time of choice, says Diana Mukunde Baguma, the Quality Supermarket director.
“It has benefitted many parents, especially in today’s hard economic time when there is a general price increment on almost all commodities. The bonus card is like a savings scheme. Everytime a customer shops with us, he or she saves,” he says. For new customers without the bonus cards, cashiers direct them to the customer care desk from where they register.
“When you register, we get your details and give you a card in form of swipe card,” says Charlotte Kukundakwe, the general manager. “From then on, we keep updating customers on what is on offer like during the Christmas seasons and back to school periods.”
The bonus cards are swiped on card readers that reveal the points a customer has amassed over a given period of time. The card reader also displays the customer’s identity.
While some supermarkets operate a similar scheme but offering mouth-watering rates of up to 10% that is covered by hiking commodity prices, Quality Supermarket rates are genuine and intended to benefit customers of modest or humble statuses.
“We put a fair percentage that is on offer on the shelves. We do not cheat customers by lying with a high percentage on the bonus card and cover-up with higher prices for our products,” she says.
Customers have the freedom and luxury of using only a percentage of their total points to pay for their items. For example, a client whose bonus is sh50, 000 can decide to use only sh20,000. This means he or she would pick commodities worth the amount free of charge, yet retaining the balance. For customers who want to check their bonus points, the state-of-the-art shopping centres welcome this.“If you have been shopping and want to know what is on your card, we give you a print out free of charge,” says Baguma.
The bonus card scheme has benefitted parents, especially during the back to school times when there are many pressing and competing needs and demands from children and other sources amid limited resource envelops.
Mary Tumukunde, a pioneer shopper at the Quality Supermarket’s Lubowa branch is grateful to Quality Supermarket for the scheme. “I once lost sh50, 000 while on a boda boda going to shop,” she says. “I was awestruck, but when I got a print out, I had sh45, 000 which helped me pay for all I wanted to buy!”
The bonus card scheme is being decentralised in all the four Quality Supermarkets branches on Martin Road, Ntinda, Lubowa and the newest Kyaliwajjala branch. “We are moving away from doing business in the city centre to take services nearer to our customers so they save time and money they would have spent in travel fares,” says Baguma. “By doing this, we are making shopping an experience worth doing always.”
Customers can save money with the Quality bonus card