Bingo’s Sh30m Yet To Be Taken
Feb 04, 2003
THE New Vision’s sh30m is still up for grabs by readers participating in the Bingo Promotion.
By Steven Odeu
THE New Vision’s sh30m is still up for grabs by readers participating in the Bingo Promotion.
By yesterday afternoon, no reader had come to claim the weekly sh2.5m. However, since Saturday several people from within and outside Kampala had called the corporation, claiming they had successfully played the first game and were eligible winners.
“Bingo is a very simple game and I am sure somebody out there has done the right thing. A couple of people have called us saying they have won and we are waiting for them for verification. This is a countrywide game and you have to give people from Arua, Kisoro and other distant places time to reach Kampala,†Tom Wasswa, The New Vision’s Circulation Manager, said yesterday.
Rhona Kanabahita, The New Vision’s Sales Promotion Executive, said readers should not despair because there were seven more weeks of the game.
She said if the weekly sh2.5m is not claimed, the money gets accumulated in the subsequent week, making it sh5m for the winner. And if the sh5m is not won, it is also added to the sh2.5m for the week that follows.
“The cumulative effect increases the chances of participating readers winning more money. The money is there and our aim is to give it out. All we need is for the readers to play the game right,†Kanabahita said.
The game, launched on January 27, will run for eight weeks. Sh2.5m is to be won every week. If more than one reader wins, the money is shared.
The aim of the promotion is to create reader interest, entertainment and increase sales through encouraging repetitive purchase of The New Vision on a daily basis.
The game has picked up in most parts of the country, with reports from upcountry saying most readers were participating in the promotion.
Ends
THE New Vision’s sh30m is still up for grabs by readers participating in the Bingo Promotion.
By yesterday afternoon, no reader had come to claim the weekly sh2.5m. However, since Saturday several people from within and outside Kampala had called the corporation, claiming they had successfully played the first game and were eligible winners.
“Bingo is a very simple game and I am sure somebody out there has done the right thing. A couple of people have called us saying they have won and we are waiting for them for verification. This is a countrywide game and you have to give people from Arua, Kisoro and other distant places time to reach Kampala,†Tom Wasswa, The New Vision’s Circulation Manager, said yesterday.
Rhona Kanabahita, The New Vision’s Sales Promotion Executive, said readers should not despair because there were seven more weeks of the game.
She said if the weekly sh2.5m is not claimed, the money gets accumulated in the subsequent week, making it sh5m for the winner. And if the sh5m is not won, it is also added to the sh2.5m for the week that follows.
“The cumulative effect increases the chances of participating readers winning more money. The money is there and our aim is to give it out. All we need is for the readers to play the game right,†Kanabahita said.
The game, launched on January 27, will run for eight weeks. Sh2.5m is to be won every week. If more than one reader wins, the money is shared.
The aim of the promotion is to create reader interest, entertainment and increase sales through encouraging repetitive purchase of The New Vision on a daily basis.
The game has picked up in most parts of the country, with reports from upcountry saying most readers were participating in the promotion.
Ends