EAST African Breweries has launched a new beer, President Lager, to commemorate Barack Obamaâ€™s election.
â€œPresident Lager is a special edition brand that has been introduced onto the market following its success in Kenya.
â€œIt was made to commemorate and celebrate the recent election of the first African-American president of the US, Barack Obama,â€ Hazel Twesigye, the innovations manager, said at the launch on Friday in Nankulabye, a Kampala suburb.
She said unlike in Kenya, the new beer comes in a long-neck 500ml bottle, thus providing choice to clients.
She said the beer was targeting the 25 to 34 age group of young professionals.
â€œindividuals who are respectable, responsible, in touch with their cultural heritage and celebrate life as a vital part of their lives,â€ she said.
Obama beer unveiled