Smiles Communication launches today

Nov 19, 2009

THE seventh mobile operator in Uganda, Smiles Communication, starts operations today, using the 02 code.

By Patrick Jaramogi

THE seventh mobile operator in Uganda, Smiles Communication, starts operations today, using the 02 code.

Irene Charnley, Smiles’ chief executive officer, yesterday said the firm targets the un-served, bottom of the pyramid consumers in Africa and the Middle East.

“For the first time, individuals are offered free electronic identities and voice message boxes without needing to own a phone,” said Charnley.

Using their telephone number, or Smile ID, together with a secure PIN code, customers can login to any Smile phone, she said.

“Once logged in, customers can make low-cost calls and have access to a range of unique Smile features which traditional payphone and mobile operators do not offer such as; a free phone number and voice mailbox, free message retrieval from any Smile phone, a contact list that is accessible from any Smile phone, a current airtime balance that is always visible as well as voucherless airtime top-ups and transfers,” she said.

Smiles is a South African based telecommunications operator.

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