Dream coverage of Beijing Games

Jul 31, 2008

THE Olympic Games fall once every four years. And to celebrate the occasion, The New Vision will make the long wait worth its weight in gold — with comprehensive coverage of the 2008 Olympics that start August 8.

THE Olympic Games fall once every four years. And to celebrate the occasion, The New Vision will make the long wait worth its weight in gold — with comprehensive coverage of the 2008 Olympics that start August 8.

The Games, to be hosted in Beijing, are bound to attract unprecedented global attention.

But to give the showpiece local flavour, The New Vision this week dispatched a top-rated squad of two to stalk and shadow Uganda’s ambassadors during the Games.

Spearheaded by Louis Jadwong and anchored by Norman Katende, it’s a squad whose sole mission is to keep its finger on the pulse of the Games — with constant, onsite insight on Uganda’s Olympic hopefuls.

Jadwong and Katende — both battle-scarred veterans on the local sporting scene — will guarantee Ugandans get regular updates on who of their heroes woke up earliest, who ate what for breakfast and who dreamt what the night prior?

Such intimate exposés are just a fraction of the mission undertaken by the pair, whose sparkling track record includes coverage of the 2006 Commonwealth Games in Melbourne, multiple All Africa Games and the 2007 World Athletics Championships in Osaka,

Armed with the latest communication technology the globe has to offer, Jadwong and Katende will maintain a steady stream of information via reader-friendly internet blogs, live mobile phone updates plus exclusive pre-and post-race sound bites from the national athletes.

Not that New Vision’s blanket coverage of the Olympics will be restricted to the print media.

Olympic enthusiasts should also expect to hear the latest from Beijing on 94.8 Vision Voice and Bukedde FM. The two radio stations will take advantage of New Vision’s ever-expanding media platform with regular call-ins from the Beijing-based duo.

Don’t miss the two-week Olympic party — just get your daily invité only in The New Vision.

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