Splash wins award
Aug 31, 2008
SPLASH juice, a brand of Britania Allied Industries, has won the superbrand regional award inthe juice sector.
By James Odomel
SPLASH juice, a brand of Britania Allied Industries, has won the superbrand regional award inthe juice sector.
A superbrand exceeds expectations beyond the functional product deliverables and achieves a high level emotional differentiation. It has intangible benefits based on personal experiences that cannot be replicated.
“We are grateful for the award. This shows the consumers appreciate our products,†Vinay Dawda, the Britania managing director, said.
The Superbrand website stated: “The superbrand has found its way into the consumer’s heart and will not leave soon. This is driven by the position of the brand as caring and the consumers’ bond with the brand.
“Nostalgia plays a huge role in the Superbrand’s ability to maintain a mindset presence, which translates into familiarity, interaction adoption and finally loyalty.â€
The website explained that these experiences are drawn from a high-affinity appeal based on the heritage and trust the consumers have in the superbrand.
“Innovation is the key differentiating factor for a superbrand that constantly and consistently evolves and adapts itself to market dynamics.â€
and ever shifting consumer perceptions,†it added.
The web also said innovation was critical in competitive markets where differentiation is a key a determinant in positioning of the superbrand vis-à -vis competition.“The superbrand attains status of approval and prestige which elevates the consumer experience further,†the website said.
SPLASH juice, a brand of Britania Allied Industries, has won the superbrand regional award inthe juice sector.
A superbrand exceeds expectations beyond the functional product deliverables and achieves a high level emotional differentiation. It has intangible benefits based on personal experiences that cannot be replicated.
“We are grateful for the award. This shows the consumers appreciate our products,†Vinay Dawda, the Britania managing director, said.
The Superbrand website stated: “The superbrand has found its way into the consumer’s heart and will not leave soon. This is driven by the position of the brand as caring and the consumers’ bond with the brand.
“Nostalgia plays a huge role in the Superbrand’s ability to maintain a mindset presence, which translates into familiarity, interaction adoption and finally loyalty.â€
The website explained that these experiences are drawn from a high-affinity appeal based on the heritage and trust the consumers have in the superbrand.
“Innovation is the key differentiating factor for a superbrand that constantly and consistently evolves and adapts itself to market dynamics.â€
and ever shifting consumer perceptions,†it added.
The web also said innovation was critical in competitive markets where differentiation is a key a determinant in positioning of the superbrand vis-à -vis competition.“The superbrand attains status of approval and prestige which elevates the consumer experience further,†the website said.