Count on my support for PRAU Statutory Recognition - ICT minister

Sep 24, 2021

"As we strive to address unethical issues in PR Practice today, I pledge to form a stronger bond with the association and work with the GC to make PRAU much stronger."

PRAU governing council Members and patron, Hon. Chris Baryomunsi (seated 2nd left) pose for a picture at Kampala Serena Hotel. Courtesy photo

New Vision Journalist
Journalist @New Vision

The Minister of ICT and National Guidance has pledged his support to the Public Relations Association of Uganda (PRAU) in their quest for statutory recognition.

“I heard you talk about the need for statutory recognition to help PRAU streamline the practice of Public Relations in Uganda. As your Patron, I pledge my support to the Governing Council and the entire PRAU fraternity in your effort to secure an Act of Parliament aimed at streamlining public relations practice,” Hon. Dr Chris Baryomunsi said. 

“As a senior legislator, I know the importance of such laws. It will be a noble law aimed at strengthening PRAU and just know you, I am ready to work with you on this,” he added.

The minister said this Thursday, September 23, at an inaugural meeting organised for him by Members of PRAU’s Governing Council at the Kampala Serena Hotel. 

Dr Baryomunsi told the members that the public relations industry truly needs a law to help it handle professional challenges such as unethical practice.

He thanked the Governing Council for training members, an effort he said will go a long way to improve their craft.

“Public Relations is a very important function and service, which we need today, and I am greatly honoured to associate with PRAU. As we strive to address unethical issues in PR Practice today, I pledge to form a stronger bond with the association and work with the GC to make PRAU much stronger,” the minister said.

PRAU President Stephen Mwanga highlighted several achievements so far realised since his Governing Council took over the office in February this year. 

Among the achievements were: increased membership, executed e-learning sessions, the reconstruction of the Association’s website and the publication of PRAU’s ever first edition of its newsletter, the PRAU Connect and the setting up of two working committees on constitution review and training.

Mwanga said: “Our recent training initiative with the Department of Journalism and Communication at Makerere University will help PR practitioners undertake short practical courses that will help members gain invaluable knowledge and skills they can use in the practice today.”

Mwanga said the association will soon host the first National Public Relations Symposium at the end of this year. 

The symposium will bring together all public relations practitioners in the country, CEOs, the academia and mainstream media, to deliberate on the challenges the industry grapples with today.

The event was attended by the immediate past president, Sarah Kagingo, other PRAU past presidents and senior members of the Association.

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