Bride&Groom Expo: Bridal World to showcase latest wedding fashions

Sep 23, 2021

“When it comes to knowledge and trends, we never compromise. When we are sourcing, we look at all age groups and the different personalities. Some want plain but elegant wedding gowns others want flashy gowns. 

Bride&Groom Expo: Bridal World to showcase latest wedding fashions

Jacky Achan
Journalist @New Vision

Bridal World, a leading bridal store in Uganda to unveil the latest wedding fashion trends at the Virtual Bride & Groom Expo. 

Hellen Isagulu, the head of sales and customer care at Bridal World, said the Virtual Bride&Groom Expo is the perfect opportunity for brides set to wed to see beautiful gowns in the comfort of their homes. 

“When it comes to knowledge and trends, we never compromise. When we are sourcing, we look at all age groups and the different personalities. Some want plain but elegant wedding gowns others want flashy gowns. 

We will deliver that dream wedding gown to all who will come seeking our services. All you have to do is make time at home to be part of the Virtual Bride & Groom Expo,” Isagulu said. 

To be showcased at the Expo are Bohemian gowns that are currently trending, the feathery gowns, 3D Dimension gowns, A-Line wedding dresses, mermaid gowns, subtle gowns, puffy wedding dresses, and ruffled wedding dresses some, with detachable trains. 

Hellen Isagulu, the head of sales and customer care at Bridal World

Hellen Isagulu, the head of sales and customer care at Bridal World

Also, to be showcased are the royal train wedding gowns, shimmer wedding gowns with endless flowing themes, traditional gowns with quality fabrics such as satin, lace, taffeta, and tulle fabrics.   

“We no longer do gowns in just one fabric to bring out the best. No one compromises with a gown, the style. It has to be the best to flatter the body type,” said Isagulu. 

“We are also bringing in different accessories. The virtual experience is going to be massive, just like the physical ones. The reach will be unlimited.” 

The bridal business is one of those businesses that was hit hard by the COVID-19 pandemic and lockdown measures that followed.

“This is the time to have a wedding within budget and save expenses. This year, we shall be giving out a dream wedding gown to one of the participants in the Virtual Bride & Groom Expo,” Isagulu revealed. 

The Expo is allowing the audiences to see the trending wedding fashions, look at gowns in vogue, find service providers, decorations, photography, and beautiful cakes.  

The Expo kicked off on September 11, 2021, and will end on October 3, 2021. It is running on all Vision Group platforms. Be part of the experience from 2:00 pm to 4:00 pm on Saturdays and from 3:00 pm to 5:00 pm on Sundays. 

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