Science & technology
Twitter unveils video ads
Publish Date: Aug 12, 2014
Twitter unveils video ads
  • mail
  • img
newvision

SAN FRANCISCO - Twitter on Tuesday unveiled a new advertising program that delivers "promoted videos" to the tweet stream of users of the popular messaging platform.

The new program adds to the source of advertising revenue for Twitter, which has struggled to convince investors it is on a path to profitability.

"By using Promoted Video, it's easy for brands to upload and distribute video on Twitter, and to measure the reach and effectiveness of this content," product manager David Regan said in a blog post.

Regan said test launch came "after months of experiments and feedback from users and brands."

Regan said that to make it easier for advertisers, Twitter will offer a "cost per view" model: "This means advertisers only get charged when a users starts playing the video," he said.

"Additionally, advertisers using Promoted Video have access to robust video analytics," such as how many people view the entire video, he said.

Twitter accounted for 0.5 percent of global digital ad revenues in 2013, according to research firm eMarketer, and expects to increase that to 0.8 percent this year, as digital ad spending grows to $140.15 billion.

Twitter said last month that the number of monthly active users of the platform has hit 271 million, up 24 percent when compared with the same period a year earlier.

AFP


 

The statements, comments, or opinions expressed through the use of New Vision Online are those of their respective authors, who are solely responsible for them, and do not necessarily represent the views held by the staff and management of New Vision Online.

New Vision Online reserves the right to moderate, publish or delete a post without warning or consultation with the author.Find out why we moderate comments. For any questions please contact digital@newvision.co.ug

  • mail
  • img
blog comments powered by Disqus
Also In This Section
Microsoft delays launch of Xbox in China
MICROSOFT, which was due to launch the Xbox One in China Tuesday, has said it will put back the "historic" event to later this year, slowing what was billed as the first game console...
NASA
NASA's MAVEN spacecraft began orbiting Mars on a mission to study how the Red Planet's climate changed over time from warm and wet to cold and dry...
Second apparent leak of hacked celebrity nude pictures: US media
More nude celebrity photos, purportedly including reality star Kim Kardashian, circulated social media Saturday, in what appeared to be the second massive hacking-related leak in less than a month, US media reported....
Internet moguls Musk, Bezos shake up US space race
The space race to end America''s reliance on Russia escalated this week with a multibillion-dollar NASA award for SpaceX''s Elon Musk and an unexpected joint venture for Blue Origin''s Jeff Bezos....
Number of websites explodes past a billion . . . and still counting
The number of websites has burst above one billion and is growing apace, according to figures updated in real time by online tracker Internet Live Stats....
Samsung to release Note 4
Samsung announced Thursday that its eagerly-anticipated Note 4 "phablet" will be released on October 17....
Should bride price be made optional?
Yes
No
Can't Say
follow us
subscribe to our news letter