Science & technology
Twitter unveils video ads
Publish Date: Aug 12, 2014
Twitter unveils video ads
  • mail
  • img
newvision

SAN FRANCISCO - Twitter on Tuesday unveiled a new advertising program that delivers "promoted videos" to the tweet stream of users of the popular messaging platform.

The new program adds to the source of advertising revenue for Twitter, which has struggled to convince investors it is on a path to profitability.

"By using Promoted Video, it's easy for brands to upload and distribute video on Twitter, and to measure the reach and effectiveness of this content," product manager David Regan said in a blog post.

Regan said test launch came "after months of experiments and feedback from users and brands."

Regan said that to make it easier for advertisers, Twitter will offer a "cost per view" model: "This means advertisers only get charged when a users starts playing the video," he said.

"Additionally, advertisers using Promoted Video have access to robust video analytics," such as how many people view the entire video, he said.

Twitter accounted for 0.5 percent of global digital ad revenues in 2013, according to research firm eMarketer, and expects to increase that to 0.8 percent this year, as digital ad spending grows to $140.15 billion.

Twitter said last month that the number of monthly active users of the platform has hit 271 million, up 24 percent when compared with the same period a year earlier.

AFP


 

The statements, comments, or opinions expressed through the use of New Vision Online are those of their respective authors, who are solely responsible for them, and do not necessarily represent the views held by the staff and management of New Vision Online.

New Vision Online reserves the right to moderate, publish or delete a post without warning or consultation with the author.Find out why we moderate comments. For any questions please contact digital@newvision.co.ug

  • mail
  • img
blog comments powered by Disqus
Also In This Section
Facebook adds
Facebook on Thursday launched a new feature that automatically provides tips about places where members of the social network might be, potentially challenging review websites like Yelp....
Google takes hit on slower-than-expected growth
Google profit jumped in the recently ended quarter, but the leap fell short of market expectations as smartphone-centric lifestyles brought with them a shift to cheaper mobile ads....
Apple ties with Samsung as world
Apple caught up with Samsung as the world's biggest smartphone vendor in the fourth quarter of 2014, thanks to booming sales of its new iPhone 6, market researcher Strategy Analytics said...
Samsung posts first annual profit decline in three years
Samsung Electronics, the world's largest smartphone maker, posted its first in annual net profit in three years...
Apple profit hits record on
Apple's quarterly profit rocketed to a corporate record $18 billion at the end of last year on booming sales of big-screen iPhone s, especially in China....
How Microsoft Windows Azure can save your start-up time
You may have heard of Microsoft Azure, spoken about in IT circles with words such as SQL, .Net, and software-as-a-service (SaaS)....
Do you agree with the new tax on private schools?
Yes
No
Can't Say
follow us
subscribe to our news letter