Science & technology
Foursquare rebrands, unveils new logo
Publish Date: Jul 24, 2014
Foursquare rebrands, unveils new logo
  • mail
  • img
newvision

SOCIAL media app Foursquare announced a major rebranding, shifting its app away from "checking in" at certain locations around the world, and focusing more on helping users search for nearby places. It also trotted out a new logo.

The company's re-brand aims to better compete with local search platforms like Yelp and Google Places.

"The local search is broken," said Jon Steinback, Foursquare vice president of product experience. "We realized that we had the ability to change that, so we went for it."

The change is so drastic that Foursquare, which has 50 million users, created a separate app called Swarm in May to allow users to continue using the check-in feature.

"(Splitting into two apps) stems from a product decision based on data," Steinback said. "We found that certain people used Foursquare to search for places or check in, but very few did both. Those two uses drifted further and further apart, so we decided to split them."

Swarm will apparently "work seamlessly" with Foursquare, the company says, allowing users to use Swarm's check-in feature through the Foursquare app. And for all you "mayors" out there, don't fret: Your check-in history will carry over to the new app.

Market analysts speculated reasons for the re-branding Wednesday, and some believe Foursquare's rebranding is an interesting if not dangerous move.

"With Yelp being a main competitor of the new Foursquare, they will have to figure out what unique or interesting things they can add to a market that already exists," said independent analyst Greg Sterling of Sterling Market Intelligence. "For Foursquare, it will be all about user experience."

Steinback said the company is gathering feedback from users of Swarm, and that while some users have expressed dismay over the lack of some of the old Foursquare features, most have been very receptive. About three-fourths of its users have already switched over to the new app, the company said.

With the change in the app's main function also comes a change in its logo and presentation. The former logo, which featured a check-in checkmark, is now a pink "F" that is designed to be a morph "of (a) map pin and superpower emblem."

Steinback said the company will release the new Foursquare app "in a few weeks."

The statements, comments, or opinions expressed through the use of New Vision Online are those of their respective authors, who are solely responsible for them, and do not necessarily represent the views held by the staff and management of New Vision Online.

New Vision Online reserves the right to moderate, publish or delete a post without warning or consultation with the author.Find out why we moderate comments. For any questions please contact digital@newvision.co.ug

  • mail
  • img
blog comments powered by Disqus
Also In This Section
$100 mn Ebola pledge from Microsoft co-founder Allen
Microsoft co-founder and philanthropist Paul Allen said he was boosting his donations to combat the Ebola outbreak in West Africa to $100 million....
Toyota shares rise on record profit report
Shares in Japanese auto giant Toyota advanced in Tokyo trade on Friday following a report it is set to book a record operating profit in the six-month period to September....
Lufthansa close to deal with IBM for IT infrastructure unit
German airline Lufthansa is close to a deal to sell its IT infrastructure unit to IBM, including an outsourcing agreement for the services, as part of a shake-up of its technology activities, it said on Wednesday....
Google launches new email service dubbed
Google has launched an email service called "Inbox" on Wednesday that will better organize emails and display information such as appointments, flight bookings and package deliveries in a more user-friendly way....
Microsoft ditching the Nokia brand
MICROSOFT is ditching the Nokia brand name from new devices, less than a year after acquiring the Finnish mobile firm...
Apple CEO meets Chinese official amid iCloud hacking row
Apple CEO Tim Cook met a senior Chinese official Wednesday, days after hackers targeted the company's iCloud service in an attack which an anti-censorship group claims originated in China....
Should diplomatic passports issued to ex-govt workers be with drawn?
Yes
No
Can't Say
follow us
subscribe to our news letter