Science & technology
Yahoo builds mobile muscle with Flurry buy
Publish Date: Jul 22, 2014
Yahoo builds mobile muscle with Flurry buy
  • mail
  • img
newvision

SAN FRANCISCO - Yahoo continued its quest for renewed relevance with the purchase of a startup specializing in analyzing and making money from mobile applications.

Yahoo did not disclose how much it paid for San Francisco-based Flurry, but online reports valued the deal in the hundreds of millions of dollars for the startup founded in 2005.

"Yahoo is committed to being a part of consumers' daily life on mobile," Flurry chief executive Simon Khalaf said in an online post.

"More importantly, Yahoo knows that it can't do this alone."

The take-over will provide Flurry resources to ramp up platforms for developers to build applications, target users, and explore ways to make money, Yahoo said in a release.

Yahoo maintained that 170,000 developers use Flurry analytics tools and that Flurry sees app activity from 1.4 billion devices each month.

Courting coveted app makers

Application creators are seen as crucial allies by technology firms eager to have fun, hip, or functional mini-programs that attract users to their products.

The Sunnyvale, California-based Internet pioneer saw more than 450 monthly active users reaching out to it using mobile devices in the second quarter of this year.

"We want to harness our collective innovative spirit and bolster the mobile ecosystem by providing developers the analytics and monetization solutions to drive their success,"Yahoo senior vice president of advertising technology Scott Burke said in a release.

Yahoo has been on a buying spree since former Google executive Marissa Mayer took the helm two years ago.

Money from a shrewd investment Yahoo co-founder Jerry Yang made early on in Chinese Internet powerhouse Alibaba has pumped significant cash in the California company's coffers.

Earlier this month, Yahoo announced it bought an Israel-based startup specializing in streaming high-quality video to computers and mobile devices.

Financial terms of the deal to acquire RayV were also not disclosed. RayV was to become part of Yahoo's research and development team in Tel Aviv.

Along with tuning into mobile devices, Yahoo is ramping up its offerings for streaming video live or on demand.
Yahoo last week launched a Live Nation Channel on Yahoo Screen promised to serve up a new live music concert daily for a year.

Yahoo has been shedding its online search engine past in favor of a future as a venue for premier digital content and services, particularly aimed at smartphones and tablet computers.

The company has enlisted news, music and television stars for online magazines focused on technology, film and food.

Related Stories

Yahoo starts handing out abandoned IDs to new users

 

The statements, comments, or opinions expressed through the use of New Vision Online are those of their respective authors, who are solely responsible for them, and do not necessarily represent the views held by the staff and management of New Vision Online.

New Vision Online reserves the right to moderate, publish or delete a post without warning or consultation with the author.Find out why we moderate comments. For any questions please contact digital@newvision.co.ug

  • mail
  • img
blog comments powered by Disqus
Also In This Section
Spacewalk to go ahead on Sunday despite helmet leak
Two US astronauts will go ahead with a spacewalk this weekend despite a flaw in one of the spacesuits that allowed water to seep into the helmet, the US space agency NASA has said....
Sky-scanning instrument finds new galaxies
A new instrument on Europe's Very Large Telescope (VLT) has produced the most detailed 3-D view yet of the deep Universe....
Google unveils reorganization in Europe
Google said Wednesday it was launching a reorganization of its European operations in the face of a tougher regulatory environment....
Twitter boosts effort to stop spoofing, data leaks
Twitter said Thursday it was ramping up efforts to crack down on impersonation on the messaging platform as well as the leaking of personal, private data....
Researchers create
Australian researchers say they have created two jet engines using 3D printing in what is described a world-first....
Japan companies to jointly work on self-driving car technology
Japan's big three automakers will team up with electronics giants and the government in a bid to propel the country into the front ranks of self-driving car technology....
Do you think government is doing enough to contain the typhoid out break?
Yes
No
Can't Say
follow us
subscribe to our news letter