Science & technology
YouTube partners with Indian carrier to offer pre-paid mobile streaming from just $0.15
Publish Date: Jul 07, 2014
YouTube partners with Indian carrier to offer pre-paid mobile streaming from just $0.15
  • mail
  • img

YouTube is focusing on mobile in India after the Google owned-video site teamed up with operator Tata Docomo to offer a new range of ‘YouTube recharge’ data plans to its 3G customers.

The operator claims the plans give customers access to YouTube for half of the regular price and provide greater flexibility. Customers can choose between 100 MB of video content for 9R ($0.15) — which is valid for up to 24 hours and provides 20-30 minutes of 240p quality playback – or 300 MB of content, which is valid for seven days and priced at 39R ($0.65).

In addition to YouTube, subscribers can view content from video streaming firm Apalya’s service.

YouTube is far and away the post popular video site for Indian internet users. A 2013 Comscore report, which focused solely on PC-based access, found that video consumption in the country had doubled in the space of a year. It’s fairly logical that YouTube, Tata Docomo and Apalya are pulling together to give pre-paid customers cheaper access, and a clearer idea of how they are spending their mobile credit on the video site.

“We hope Indians will be able to get more out of YouTube at a better price,” said Gautam Anand, Director of Content Partnerships and Operations for YouTube Asia-Pacific, in a statement.

YouTube says that 40 percent of its content is consumed on mobile devices but, in markets like India where many people are leapfrogging the desktop PC experience and going straight to mobile internet, more affordable access and transparent billing are important points for increasing the adoption of mobile data plans.

The deal is a first for India, but YouTube already offers a similar plan in Malaysia in partnership with local operator Digi.

Source: The Next web.

The statements, comments, or opinions expressed through the use of New Vision Online are those of their respective authors, who are solely responsible for them, and do not necessarily represent the views held by the staff and management of New Vision Online.

New Vision Online reserves the right to moderate, publish or delete a post without warning or consultation with the author.Find out why we moderate comments. For any questions please contact

  • mail
  • img
blog comments powered by Disqus
Also In This Section
BlackBerry exits Pakistan over data access row
BlackBerry said Monday it is exiting Pakistan rather than hand over its customers' private messages, after the government demanded access to encrypted data sent through company servers....
Central America tests drought-resistant
"These beans are miraculous because they beat droughts," crowed Manuel Ceren, a farmer in El Salvador trying out a hybrid, climate change-defying crop produced by Salvadoran, Colombian and Honduran experts....
London's Metropolitan Police on Friday warned singletons to beware of online dating scams after two men were convicted of duping a woman out of £1.6 million (2.3 million euros, $2.4 million)....
Facebook ramps paid leave time for new dads
With Facebook co-founder Mark Zuckerberg about to become a dad, the social network boosted the amount of time fathers can take off to bond with their new babies....
A long list of seemingly harmless everyday actions contribute to emissions of carbon dioxide (CO2) and other climate-altering greenhouse gases....
LG Display plans multi-billion OLED plant
South Korea's LG Display said Friday it planned to invest close to $9.0 billion in a new plant to produce organic light-emitting diode (OLED) displays, anticipating a surge in demand for the ultra high-definition technology....
Do you think Uganda is winning the fight against AIDS?
Can't Say
follow us
subscribe to our news letter