Science & technology
YouTube partners with Indian carrier to offer pre-paid mobile streaming from just $0.15
Publish Date: Jul 07, 2014
YouTube partners with Indian carrier to offer pre-paid mobile streaming from just $0.15
  • mail
  • img
newvision

YouTube is focusing on mobile in India after the Google owned-video site teamed up with operator Tata Docomo to offer a new range of ‘YouTube recharge’ data plans to its 3G customers.

The operator claims the plans give customers access to YouTube for half of the regular price and provide greater flexibility. Customers can choose between 100 MB of video content for 9R ($0.15) — which is valid for up to 24 hours and provides 20-30 minutes of 240p quality playback – or 300 MB of content, which is valid for seven days and priced at 39R ($0.65).

In addition to YouTube, subscribers can view content from video streaming firm Apalya’s service.

YouTube is far and away the post popular video site for Indian internet users. A 2013 Comscore report, which focused solely on PC-based access, found that video consumption in the country had doubled in the space of a year. It’s fairly logical that YouTube, Tata Docomo and Apalya are pulling together to give pre-paid customers cheaper access, and a clearer idea of how they are spending their mobile credit on the video site.

“We hope Indians will be able to get more out of YouTube at a better price,” said Gautam Anand, Director of Content Partnerships and Operations for YouTube Asia-Pacific, in a statement.

YouTube says that 40 percent of its content is consumed on mobile devices but, in markets like India where many people are leapfrogging the desktop PC experience and going straight to mobile internet, more affordable access and transparent billing are important points for increasing the adoption of mobile data plans.

The deal is a first for India, but YouTube already offers a similar plan in Malaysia in partnership with local operator Digi.

Source: The Next web.

The statements, comments, or opinions expressed through the use of New Vision Online are those of their respective authors, who are solely responsible for them, and do not necessarily represent the views held by the staff and management of New Vision Online.

New Vision Online reserves the right to moderate, publish or delete a post without warning or consultation with the author.Find out why we moderate comments. For any questions please contact digital@newvision.co.ug

  • mail
  • img
blog comments powered by Disqus
Also In This Section
Rosetta comet-landing is Science
The top scientific breakthrough of 2014 was the European Space Agency''s Rosetta spacecraft''s rendez-vous with a comet....
N. Korea denies involvement in Sony cyber attack
North Korea's UN mission denies involvement in a cyber attack on Sony Pictures after the US FBI said it had evidence that Pyongyang was behind the hacking....
Sony hack a
Cyber attacks that ultimately prompted Sony Pictures to scrap the release of a madcap comedy about North Korea are a "serious national security matter," the White House said...
Apple co-founder Wozniak skeptical on smartwatches, Google Glass
Steve Wozniak says he is no fan of smartwatches and believes Google Glass will fail as he cautioned not to expect the company he co-founded, Apple, to always lead the way into new technologies....
Hackers trick way into ICANN computers
The private agency that acts as a gatekeeper for the Internet on Wednesday said that hackers tricked their way into its computers....
Venus probe ends after it runs out of fuel
The space probe that spent eight years carrying out a detailed analysis of Venus is out of fuel, and is set to die....
Do you agree with the ban on the export of maids?
Yes
No
Can't Say
follow us
subscribe to our news letter