By Harriet Birungi
Beginning June 29, Sunday Vision readers will get a 10% discount on a wide range of books at Aristoc Booklex. Any buyer who presents a coupon from Sunday Vision will qualify for the discount in the month-long promotion.
Peace Nnaggenda, the director of Aristoc Booklex, said the promotion is aimed at encouraging a reading culture in Uganda.
“Often times, people say they have not heard about a certain book. By offering a discount, we want to capture mass readership,” Nnaggenda said.
She added that the list of books available for discount, cuts across various disciplines. They target parents, adults, employers, employees and football lovers. Among the books on promotion are fiction, biography, self-help, cookery, FIFA World Cup Brazil and football.
Daniel Komunda, Vision Group’s marketing manager for print publications, said the move is geared at rewarding Sunday Vision readers while promoting a reading culture.
“By subsidising on the cost of these books, we want our readers to have a copy of that book they thought was out of their reach,” Komunda said.
He added that the promotion will last a month, starting June 29 and ending July 27, 2014. All a reader needs is to buy a copy of Sunday Vision, cut out the coupon and go with it to Aristoc Booklex and get a 10% discount on any of the books on the list.
The managing editor for English language newspapers, Ben Opolot, said the promotion is in line with Vision Group’s mission of enhancing society by providing knowledge.
“Since knowledge is power, we encourage every Ugandan to participate and take advantage of this opportunity,” he said.
Opolot added that the partnership is intended to make very critical books available at affordable rates.
“For example, if you are an employer, we are giving you an opportunity to get professional books for in-house training and skills teaching,” he said.
It is also a chance to access education material at affordable rates for school-going children, while for those into research, it is a chance to access literature that they have been looking for.
Sunday Vision editor, Dr Charles Wendo, said it is a way to give back to good readers.
“We know that Sunday Vision audiences are into in-depth reading. The drive is aimed at encouraging the reading culture because through reading, we learn and grow and we ultimately get knowledge,” he said.
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