Business
New Vision attains Superbrand status
Publish Date: Jun 20, 2014
New Vision attains Superbrand status
  • mail
  • img
newvision

By David Mugabe
 
The New Vision is now officially a Superbrand-a mark of distinction that signifies the consumers’ acceptance of the media house’s products and its worth to them. 
 
This status reaffirms the paper‘s number one position as readers daily vote for it as the lead product using their pockets.
 Uganda’s largest media platform received the recognition on Thursday from the Vice President, Edward Ssekandi during the Superbrands dinner. 
 
Ssekandi represented President Yoweri Museveni.
 
“Innovation and ingenuity are key to any company in a competitive business environment, in the market people will reject or embrace you depending on the quality you offer,’ noted Museveni. 
 
Museveni asked local enterprises to follow the same principles that multilaterals use to survive and penetrate markets. 
“Poor brands prevent our competiveness in global markets,” noted Museveni.
 
He commended East African Community (EAC) businesses for being at the forefront of driving the economic transformation in the region.
 
During a colourful dinner organised by Fenon Events, 86 companies from Kenya, Uganda and Tanzania were awarded a plaque and the Superbrand logo which can be attached to their products.
 
For Uganda, 15 companies were recognized. The rise from 7 to 15 companies a few years ago is significant progress and attests  the growing sophistication of locally established enterprises like Roofings, Nina Interiors, Radio One, Kakira Sugar, Vitafoam, KCB, Airtel and NSSF among others. 
 
The Vice President Kiwanuka Sekandi posing for a group picture with East Africa Superbrand Project Director, Jaffer Jawad(on his left) and  Minister of Finance Maria Kiwanuka, at a ceremony where several East African companies got awards including Vision Group as "Super Brand" at Serena Conference Centre. June 19th , 2014
 
Tanzania had 16 companies while Kenya took the lion’s share with 54 companies. Other companies were MTN, Euroflex, Bank of Baroda
 
According to Jawad Jaffer, Superbrands project director, the process of choosing a superbrand saw almost 1,000 companies surveyed but only 86 were chosen. 
 
Jawad urged the winners to jealously guard the mark they received.
 
“A great brand is a symbol and a whole web of positive association, never underestimate the power of symbols,” said Jawad.
 
Finance minister, Maria Kiwanuka described a superbrand as a tangible personality “more than just a service, food, drink, it is someone you can trust, who lives on after the founder has gone.
 
” Kiwanuka reaffirmed Uganda’s clear competitive edge over her neighbours among them being the distribution hub for any company wanting to access Rwanda, DR Congo, Burundi and South Sudan markets.
 
“We look forward to introduce you to the opportunities in Uganda,” said Kiwanuka. 
 
The Vice President Kiwanuka Sekandi posing for a group picture with East Africa Superbrand Project Director, Jaffer Jawad(on his left) and  Minister of Finance Maria Kiwanuka, at a ceremony where several East African companies got awards including Vision Group as "Super Brand" at Serena Conference Centre. June 19th , 2014
 
 
 RELATED STORIES
 

The statements, comments, or opinions expressed through the use of New Vision Online are those of their respective authors, who are solely responsible for them, and do not necessarily represent the views held by the staff and management of New Vision Online.

New Vision Online reserves the right to moderate, publish or delete a post without warning or consultation with the author.Find out why we moderate comments. For any questions please contact digital@newvision.co.ug

  • mail
  • img
blog comments powered by Disqus
Also In This Section
UAE Exchange customer wins MoneyGram’s grand getaway first weekly draw
Electronic gadgets were raining for the customers of UAE Exchange as the winners for the first draw of MoneyGram’s Grand Getaway promotional campaign was announced. Five winners were announced in the first weekly draw conducted on July 16, 2015....
Mutebile to speak on technology, financial inclusion
Central bank governor Prof. Tumusiime Mutebile is expected to deliver a keynote address focusing on regulation of information technologies in August....
Are foreign direct investments benefitting EAC citizens?
East African Community (EAC) member states continue to post impressive Foreign Direct Investment (FDI) figures, according to the 2015 World Investment Report....
Lack of compliance to UNBS laws fueling counterfeits
LACK of complying with existing laws under the Uganda National Bureau of Standards (UNBS) and stipulated standards has led to the increased usage of counterfeit materials...
Standard Chartered scoops best consumer digital bank award
Standard Chartered Bank Uganda has been awarded best consumer digital bank by Global Finance Magazine. Standard Chartered Bank PLC largely dominated the Global Finance Magazine’s 2015 Best Consumer Digital Bank Awards in Asia, Africa and the Middle East, winning 17 country awards and 6 regional aw...
Tororo cement in sh86b expansion
Tororo Cement Limited, Uganda’s largest cement manufacturer has injected $ 25m (about sh86b) towards the plant expansion....
Should faith based organisations be registered as Non-government organisations?
Yes
No
Can't Say
follow us
subscribe to our news letter