Family
Two ways to curb impulse buying
Publish Date: Jun 07, 2014
Two ways to curb impulse buying
  • mail
  • img
newvision

When you enter a supermarket, the first department you smell is usually the bakery and its freshly baked bread or the deli with prepared meals.

While waiting in line to buy groceries, you’re bombarded by items targeting impulse buyers — candy bars, magazines, toys and more.

Retailers have put a great deal of thought into their marketing strategy that leads you to impulse buying.

How the store smells, the music that’s playing and the location of certain items all are no accident. They’re meant to tempt you.

“It takes some discipline to avoid impulse buying,” says David Aron, associate professor of marketing at Dominican University in River Forest, Ill. “Remember, just because it’s there doesn’t mean you need to buy it.”

To avoid impulse buying and to make unplanned purchases a thing of the past, follow these tips from financial experts.

Shop with a list

To avoid impulse buying, make a list for all your shopping, whether it’s groceries, tools, clothes for adults or children, or gifts for the holidays, says Taffy Wagner, author of “Debt Dilemma” and “Discharged into Debt.”

“You should also write down which stores you plan to visit ahead of time so you don’t get distracted,” Wagner says.

Making a list gives you a game plan ahead of time so when you walk into a store, you won’t be swayed by the sales. You’ll stay focused and stick to your budget.

Shop on a full stomach

“If you shop on a full stomach, you’re more likely to look at food as a product to buy and less as something to eat right now,” says Aron.

Your senses will be attacked by the sights and smells of what you want to eat. If your stomach is empty, you will be less rational in your decisions, Aron says.

When you’re hungry, you imagine yourself eating something, and you’re more likely to add unplanned buys to your cart, Aron says.

Impulse buying on an empty stomach often includes picking up whatever you can unwrap quickly and eat in the car -- items that are often more expensive than something you can prepare at home.

Online sources

The statements, comments, or opinions expressed through the use of New Vision Online are those of their respective authors, who are solely responsible for them, and do not necessarily represent the views held by the staff and management of New Vision Online.

New Vision Online reserves the right to moderate, publish or delete a post without warning or consultation with the author.Find out why we moderate comments. For any questions please contact digital@newvision.co.ug

  • mail
  • img
blog comments powered by Disqus
Also In This Section
Catholic women tipped on how to make money
A top city advocate has advised Catholic women to engage in income-generating activities to create wealth for their families....
A young family reunited 10 years later
An appearance in the newspaper helps a young mother from Karamoja reunite with her son ten years after separation....
Man deserts woman for bearing him five pairs of twins
Any woman will go to extra lengths to bear at least a child; others even sneak into hospitals and steal babies. But for Sumayiya Nakanwagi her joy has turned into a nightmare after her husband deserted her for bearing a record five sets of twins, saying it was a bad omen...
Making your finance plan work
Planning for your finances should be easy, but many people struggle to keep up, writes financial expert Sylvia Juuko....
I need more sex than my husband can provide
My husband says he loves me but doesn’t have a sex drive any more. He is in his mid-40s and healthy, yet I need human contact much more than ever....
Dropping last year
The year 2015 provides us with a clean slate and an opportune time to all habits that set us back financially....
Should graduated tax be revived?
Yes
No
Can't Say
follow us
subscribe to our news letter