By Nicholas Oneal
The Great Lakes Arts Association has partnered with producers of the New York Fashion week in this year’s Kampala Fashion Intro 2014.
The Great Lakes Arts Association has also partnership with LDJ productions, the producers of the New York Fashion Week and Kigali Fashion Week in the upcoming Kampala Fashion Intro that will take place on May 16 and 17 at Serena Hotel.
The Fashion Intro is an annual fashion show and discussion event aimed at promoting, informing and presenting the public with the Great Lakes Arts Association's mission, execution and purpose which are to educate, support and display the Arts in the eastern African region.
According to Joel Kanyamunyu, a director at Great Lakes Arts Association, LDJ Productions, a full-service event management and production company that has serviced Fortune 500 companies and industry leaders for over a decade will infuse world-class production into the Fashion intro.
“This year, you will get to see the hottest up-and coming designers from Rwanda, Burundi, Tanzania, Nigeria, and an exclusive slice of international fashion labels,” he said.
The director said the focus of the Kampala Fashion intro is to promote local enterprise multicultural arts, ethnic diversity and a positive image.
It is a precursor to this year’s regional fashion weeks taking place in August in Burundi, Kigali early November and Kampala mid-November.
“We look forward to developing great relationships with sponsors, designers, press, and fans across the globe – and are committed to making this year's production one that goes down in history,” came Kanyamunyu’s commitment.
He said that fashion need not be limited to expensive designer brands, left-of-the-mainstream labels and trendy statements. Understated sophistication, he explained, is always overlooked, especially today when people generally favour flashy prints and loud colors.
“This festival will obviously incorporate all aspects of the industry – the cultural, the modern, the hippy and trendy. Our anticipation is that this will be a trend-setter for the industry.”
In addition to being a unique opportunity for talented fashion designers, the event promises to attract the participation of some of the most creative makeup artists, trend setting hair stylists and stunning runway models.