Science & technology
Twitter hits 255 million active users
Publish Date: Apr 30, 2014
Twitter hits 255 million active users
  • mail
  • img
newvision

TWITTER Inc on Tuesday reported 255 million monthly active users, up 5.8 percent from the previous quarter but not enough to satisfy investors increasingly concerned about its struggle to gain a mass following.

Twitter's stock fell nearly 10 percent after hours, to below its post-initial public offering low of $38.80 on November 25.

The San Francisco-based company also said viewers refreshed their "timelines" - Twitter's equivalent of Web page views - 157 billion times in the first quarter, slightly fewer than some analysts' estimates.

The results revealed slowing momentum at a company that exuberant investors had once argued could match Facebook Inc's scale. At its peak in December, Twitter enjoyed a $46 billion market capitalization on just $665 million of revenue in 2013, making it one of the world's priciest stocks.

But cracks began to show in February, when Twitter Chief Executive Dick Costolo pledged to revive user growth after disclosing the rate had fallen to its lowest in years. Since then, Twitter's stock has been trading at 40 percent below its peak.

Expectations of Twitter growing into a communications utility that Facebook has become are "unrealistic and divorced from reality," said Brian Wieser, an analyst at Pivotal Research. "Twitter is and will remain a niche medium, and a very powerful one."

The company, which has been steadily refining its targeting capabilities, shows signs that it is better able to present ads based on what it thinks each user would be interested in.

Twitter said its advertising revenue per thousand timeline views, a metric that measures the effectiveness of its ads, nearly doubled to $1.44.

The company posted better-than-expected quarterly revenue of $250 million, as its mobile ads drew more viewer responses.

Excluding certain items, Twitter broke even against Wall Street expectations of a 3 cent per share loss. But the company said its net loss in absolute terms widened nearly fivefold to $132 million from $27 million a year ago.

The statements, comments, or opinions expressed through the use of New Vision Online are those of their respective authors, who are solely responsible for them, and do not necessarily represent the views held by the staff and management of New Vision Online.

New Vision Online reserves the right to moderate, publish or delete a post without warning or consultation with the author.Find out why we moderate comments. For any questions please contact digital@newvision.co.ug

  • mail
  • img
blog comments powered by Disqus
Also In This Section
Government working on laws governing drones
A government effort is underway to put guidelines and restrictions on how private citizens can use unmanned aerial vehicles...
Japan company makes tear-free onions
The sobbing of a chef as he chops onions in the kitchen could be a thing of the past thanks to one Japanese company....
Samsung, LG agree to end legal feuds
Samsung and LG agreed Tuesday to end all pending legal disputes that had seen the South Korean electronics rivals accuse each other of stealing technology and vandalising products....
Solar Impulse departs Myanmar for China
Solar Impulse 2 took off from Myanmar''s second biggest city of Mandalay in a landmark journey to circumnavigate the globe powered solely by the sun....
New streaming apps could boost citizen journalism
When three buildings collapsed and ignited a blaze in New York on Thursday, a smartphone app brought the live video feed to anyone online wanting to watch....
Spacecraft docks at ISS for year-long mission
A Russian Soyuz spacecraft with three crew on board has successfully docked at the International Space Station....
Should police arrest parents who do not take their children to school?
Yes
No
Can't Say
follow us
subscribe to our news letter