Science & technology
Twitter hits 255 million active users
Publish Date: Apr 30, 2014
Twitter hits 255 million active users
  • mail
  • img
newvision

TWITTER Inc on Tuesday reported 255 million monthly active users, up 5.8 percent from the previous quarter but not enough to satisfy investors increasingly concerned about its struggle to gain a mass following.

Twitter's stock fell nearly 10 percent after hours, to below its post-initial public offering low of $38.80 on November 25.

The San Francisco-based company also said viewers refreshed their "timelines" - Twitter's equivalent of Web page views - 157 billion times in the first quarter, slightly fewer than some analysts' estimates.

The results revealed slowing momentum at a company that exuberant investors had once argued could match Facebook Inc's scale. At its peak in December, Twitter enjoyed a $46 billion market capitalization on just $665 million of revenue in 2013, making it one of the world's priciest stocks.

But cracks began to show in February, when Twitter Chief Executive Dick Costolo pledged to revive user growth after disclosing the rate had fallen to its lowest in years. Since then, Twitter's stock has been trading at 40 percent below its peak.

Expectations of Twitter growing into a communications utility that Facebook has become are "unrealistic and divorced from reality," said Brian Wieser, an analyst at Pivotal Research. "Twitter is and will remain a niche medium, and a very powerful one."

The company, which has been steadily refining its targeting capabilities, shows signs that it is better able to present ads based on what it thinks each user would be interested in.

Twitter said its advertising revenue per thousand timeline views, a metric that measures the effectiveness of its ads, nearly doubled to $1.44.

The company posted better-than-expected quarterly revenue of $250 million, as its mobile ads drew more viewer responses.

Excluding certain items, Twitter broke even against Wall Street expectations of a 3 cent per share loss. But the company said its net loss in absolute terms widened nearly fivefold to $132 million from $27 million a year ago.

The statements, comments, or opinions expressed through the use of New Vision Online are those of their respective authors, who are solely responsible for them, and do not necessarily represent the views held by the staff and management of New Vision Online.

New Vision Online reserves the right to moderate, publish or delete a post without warning or consultation with the author.Find out why we moderate comments. For any questions please contact digital@newvision.co.ug

  • mail
  • img
blog comments powered by Disqus
Also In This Section
Highway Africa 2014 discusses social media
The time is now. Yes it’s time. In the new era of digital and convergence in journalism, social media can no longer be on the margins. Where should it be now? This crucial question was answered at a recent 18th edition of Highway Africa conference....
Microsoft to spotlight new Windows software September 30
Microsoft on Monday sent out invitations to a September 30 event at which it is expected to provide a glimpse at the next version of its Windows operating system....
Samsung seeks state probe of LG executives for vandalism
Samsung said Sunday it had requested a state investigation of senior executives from its South Korean rival LG for allegedly destroying its products at stores in Berlin, renewing a bitter feud between the electronics giants....
Buyers bite big at larger Apple iPhones
Apple''s website was swamped Friday in what appeared to be a record-setting buying binge fueled by smartphone buyers'' desire for large-screen iPhones....
SpaceX
SpaceX's next unmanned cargo trip to restock supplies at the International Space Station is scheduled for September 20, the US space agency said Friday....
Bungie studio's new science fiction action video game "Destiny" landed in the record books on Wednesday, boasting the biggest ever launch of a new franchise....
Will early retirement solve Uganda’s unemployment problem?
Yes
No
Can't Say
follow us
subscribe to our news letter