National
Urban TV in selfies drive
Publish Date: Mar 15, 2014
Urban TV in selfies drive
David Cameron, Helle Thorning-Schmidt and Barack Obama taking a selfie at a funeral service for Nelson Mandela. PHOTO/AFP
  • mail
  • img
newvision

By Vision Reporter
While the tradition of the selfie did not start in December 2013, US president Barack Obama played his part in popularising it.
 
During the funeral of former South African leader, Nelson Mandela, Obama was in the spot for taking selfies, with among others the Danish premier, Helle Thorning-Schmidt. The culture has since gone viral. 
 
Vision Groups’, Urban Television has not been left out. The teenage and young adults targeting TV station has started its own campaign of taking the TV to its audience by calling on viewers to tell the Ugandan story through selfies.   
 
Angelo Izama, a producer at Urban TV, says the reason he and his team took this path was because selfies are the future of their audiences. He also believes it is easier to tell the Ugandan story through pictures. 
 
“The selfies project is much more about people sharing their pictures with us and ultimately help us change the way communication between TV and audiences is concerned. I also believe that the pictures will help u share some of the beautiful physical features that Uganda has to offer,” said Izama.
 
He added that Ugandans knew little about their own country because they travelled less and maintained very small communities.  
 
“Uganda is diverse, we have some of the most beautiful sceneries and water bodies. One way of exposing Uganda is by letting everybody contribute pictures of their adventures. There is no better way of telling our story than by crowd sourcing images from Ugandans,” he said.  
 
What is Urban Selfie?
 
Urban TV is for the young and hip and seeks to reflect the character of its audience, a majority of whom are under 28 years of age and live in an ever converged environment. The Urban Selfies project is meant to enable audiences to express themselves on Facebook, Twitter and Instagram. Google Plus will also be taken on soon. 
 
“The intention is to make the selfies an icon of the self-expression of this generation,” said Izama. 
 
Presently the major form of communication between the station and viewers is call-ins and posts on Facebook. The plan Selfie should turn around this trend because it will immediately put a picture to the message and soon offer video and audio capabilities. 
 
“The call in was trending in the early 1990s after the liberalisation of the airwaves in Uganda, it was a highlight of that generation. We need to move away from the FM era and start our own with the tools at our disposal. The smartphone will provide the avenue and Urban TV will avail the destination,” explained Izama.

The statements, comments, or opinions expressed through the use of New Vision Online are those of their respective authors, who are solely responsible for them, and do not necessarily represent the views held by the staff and management of New Vision Online.

New Vision Online reserves the right to moderate, publish or delete a post without warning or consultation with the author.Find out why we moderate comments. For any questions please contact digital@newvision.co.ug

  • mail
  • img
blog comments powered by Disqus
Also In This Section
Prisoners register for the national census
Unlike the national identification exercise where prisoners were not considered, inmates across the country were permitted to take part in the national population exercise which kicked off Monday...
New Kampala-Jinja highway designs nearly ready
Designs for the $800m (about sh2 trillion) eight-lane 80km Kampala–Jinja Express Highway are nearing completion, says the spokesperson for Uganda National Roads Authority....
NRM assures opposition on reforms
The ruling party has assured the opposition that it is committed to the necessary electoral reforms for credible elections in 2016....
Amuru district: 300 land disputes in one week
Over 300 land disputes have been recorded in the northern Uganda district of Amuru during a five-day free legal service week....
Judiciary introduces plea bargain sessions
The judiciary is in the process of introducing plea bargain practice directions in criminal justice mainly to decongest prisons....
EA media managers want reforms in journalism curriculum
Media managers in East Africa have asked journalism training institutions in the region to consider changing the curriculum from one which focuses on theories to a skill-based approach....
Do you think banning the sale of single cigarette sticks will help regulate tobacco production?
yes
No
Can't Say
follow us
subscribe to our news letter