Business
Uganda shines at Berlin tourism exhibition
Publish Date: Mar 12, 2014
Uganda shines at Berlin tourism exhibition
Ugandas stall. PHOTO/David Mugabe
  • mail
  • img
newvision

By David Mugabe in Berlin

Uganda was the fifth best exhibitor at the just concluded ITB Berlin tourism exhibition among 10 African countries.


The Uganda’s stall in Berlin measuring 120 square meters was the biggest ever in recent years. The number of walk-in visitors marched Kenya’s which occupied almost a similar space.

The elegant exhibition stall housed private tour operator who showcased artwork of the rare mountain gorillas, Uganda Waragi gin, artifacts, and images of games and a full time running video playing a documentary of the Ugandan tourism story.

Stephen Asiimwe, the chief executive officer, Uganda Tourism Board acknowledges that should the industry pull in one direction and marketing is funded, Uganda will even do better.

 “Uganda will prosper in tourism, we just need to tweak a few things,” noted Asiimwe adding that the industry is everybody’s business.

Other countries in the top ten included Burundi and Rwanda.

At a dinner hosted by Ugandan ambassador Marcel Tibaleka, UTB board chairman James Tumusiime noted that as part of efforts to actualize the industry’s full potential, foreign missions need to be fully integrated into the game especially because the largest groups of high spenders are from Europe and America.

“Now that things are improving, we need to do more with our foreign missions,” noted Tumusiime recounting the “miserable state” he found the Italian embassy a few years ago.

Jessica Eriyo, East African Community (EAC) deputy secretary general praised the single visa initiative that was also jointly launched in Berlin but advised that it is time Uganda cashed in on her regional stabilizing roles.

“Uganda gives a lot of leadership in the region, we need to see more linkages and value,” said Eriyo.

 

The statements, comments, or opinions expressed through the use of New Vision Online are those of their respective authors, who are solely responsible for them, and do not necessarily represent the views held by the staff and management of New Vision Online.

New Vision Online reserves the right to moderate, publish or delete a post without warning or consultation with the author.Find out why we moderate comments. For any questions please contact digital@newvision.co.ug

  • mail
  • img
blog comments powered by Disqus
Also In This Section
Fresh row hits $8bn railway deal
Fresh controversy is stalking the over $8b Standard Gauge Railway deal, with the company that lost the deal seeking audience with the President....
BATU ends tobacco leaf business
British American Tobacco Uganda (BATU) will discontinue its leaf growing and export business after 86 years with a new player set to enter the market at the end of the year....
Police close illegal micro finance; over sh20m in savings lost
Police in Njeru Town Council has closed an illegal micro finance bank over defrauding unsuspecting members of the public over sh20m...
More oil resources found in Albert region
The Petroleum Exploration and Production Department has said that the oil resource confirmed is now 6.5 billion barrels from the fields studied....
Chinese firm CHEC given $8bn railway deal
The Government has finally given away the giant and lucrative deal to upgrade and expand Uganda’s railway network to standard gauge to a Chinese firm....
Tourism industry goes professional
IN a bid to make Uganda a preferred destination for tourists, the Ministry of Tourism is in advanced stages of professionalizing the chain of service...
Do you think banning the sale of single cigarette sticks will help regulate tobacco production?
yes
No
Can't Say
follow us
subscribe to our news letter