Science & technology
Getty Images makes its pictures free to use
Publish Date: Mar 06, 2014
Getty Images makes its pictures free to use
  • mail
  • img
newvision

GETTY Images will give more than 40 million of its stock photos away for free as it seeks to address online photo piracy.

The stock photo agency introduced a new "embed" function on Thursday that will enable its images to be published on websites, blogs and social media free of charge, provided the images are not used to directly promote a product, service or business.

The move is a bid to address the largely unchecked illegal use of Getty's vast trove of images, said Craig Peters, the company's head of product and content development.

"Millions and millions of people are using this content without licence – they're right-clicking and stealing it," he said.

Photographers are going uncredited and users unwittingly placing themselves at risk of prosecution.

The new feature will include photographer attribution and when clicked will link back to Getty's website, where the image can be licensed for commercial use.

In future, Getty may look to further monetise the tool by incorporating advertising in the same vein as YouTube videos, Peters added.

He compared the move to the emergence of music download and streaming services, such as iTunes and Spotify, which have encouraged people to listen to music legally.

"We think the vast, vast majority of people will do the right thing when aware of it.

"We're the first in our industry to step out and provide them with a free, valid, legal way to utilise this content within their publishing."

The embed capability will be supported on any sites coded with HTML, and will include the latest news and sports images along with a large chunk of Getty's archive.

The statements, comments, or opinions expressed through the use of New Vision Online are those of their respective authors, who are solely responsible for them, and do not necessarily represent the views held by the staff and management of New Vision Online.

New Vision Online reserves the right to moderate, publish or delete a post without warning or consultation with the author.Find out why we moderate comments. For any questions please contact digital@newvision.co.ug

  • mail
  • img
blog comments powered by Disqus
Also In This Section
Twitter boss launches global cash register service
Twitter's co-founder outlined plans to make cash registers a thing of the past on Thursday as he held a global launch for new software that he said would help small businesses grow....
Judge approves $450 mn deal in Apple ebook suit
A US judge signed off Friday on Apple's $450 million legal deal to compensate consumers harmed by an illegal price-fixing conspiracy for electronic books....
Google tests replacing web ads with contributions
Google began rolling out a way for people to support websites they frequent and, in return, be rewarded with ad-free pages....
Tapeworm lives in man
Scientists in Britain removed and studied a rare tapeworm that lived in a man's brain for four years, researchers said on Friday....
Hackers turning smartphones into slave armies
Mobile security firm Lookout haswarned that Android-powered smartphones or tablets are being targeted with malicious software that puts them at the mercy of hacker overlords....
Facebook launches tech news page
Facebook on Tuesday launched FB Techwire, billed as a showplace for technology talk shared by influential sources....
Should workers be subjected to a 4% Health Insurance Tax??
Yes
No
Can't Say
follow us
subscribe to our news letter