Science & technology
Getty Images makes its pictures free to use
Publish Date: Mar 06, 2014
Getty Images makes its pictures free to use
  • mail
  • img

GETTY Images will give more than 40 million of its stock photos away for free as it seeks to address online photo piracy.

The stock photo agency introduced a new "embed" function on Thursday that will enable its images to be published on websites, blogs and social media free of charge, provided the images are not used to directly promote a product, service or business.

The move is a bid to address the largely unchecked illegal use of Getty's vast trove of images, said Craig Peters, the company's head of product and content development.

"Millions and millions of people are using this content without licence – they're right-clicking and stealing it," he said.

Photographers are going uncredited and users unwittingly placing themselves at risk of prosecution.

The new feature will include photographer attribution and when clicked will link back to Getty's website, where the image can be licensed for commercial use.

In future, Getty may look to further monetise the tool by incorporating advertising in the same vein as YouTube videos, Peters added.

He compared the move to the emergence of music download and streaming services, such as iTunes and Spotify, which have encouraged people to listen to music legally.

"We think the vast, vast majority of people will do the right thing when aware of it.

"We're the first in our industry to step out and provide them with a free, valid, legal way to utilise this content within their publishing."

The embed capability will be supported on any sites coded with HTML, and will include the latest news and sports images along with a large chunk of Getty's archive.

The statements, comments, or opinions expressed through the use of New Vision Online are those of their respective authors, who are solely responsible for them, and do not necessarily represent the views held by the staff and management of New Vision Online.

New Vision Online reserves the right to moderate, publish or delete a post without warning or consultation with the author.Find out why we moderate comments. For any questions please contact

  • mail
  • img
blog comments powered by Disqus
Also In This Section
91,000 vehicles in Australia affected by VW cheating
Volkswagen said Wednesday that more than 91,000 of its vehicles in Australia are fitted with emissions-cheating technology, more than two weeks after the global scandal broke....
Microsoft unveils its first ever laptop
MICROSOFT unveiled its first laptop and its first Windows 10 smartphones as it aims to widen the use of its new operating system in the mobile technology universe...
Facebook, Eutelsat in African Internet satellite hook-up
European satellite operator Eutelsat Communications and social media giant Facebook said Monday they are working jointly to deliver satellite broadband Internet to connectivity-hungry sub-Saharan Africa....
Africa could quadruple green energy production by 2030: report
Renewable energy sources could supply nearly a quarter of Africa's power needs by 2030, more than four times the current levels, according to a report published Monday by the International Renewable Energy Agency (IRENA)....
Internet giants race to faster mobile news apps
US tech giants are turning to the news in their competition for mobile users, developing new, faster ways to deliver content, but the benefits for struggling media outlets remain unclear...
Japanese, Chinese, Irish scientists win 2015 Nobel medicine prize
STOCKHOLM, - William Campbell, Satoshi Omura and Youyou Tu jointly won the 2015 Nobel prize for medicine or physiology for their work against parasitic diseases, the award-giving body said on Monday....
Should Makerere University fees policy be reviewed?
Can't Say
follow us
subscribe to our news letter