Business
Private sector frets on govt’s reluctance to fund tourismPublish Date: Feb 06, 2014
Private sector frets on govt’s reluctance to fund tourism
  • mail
  • img
newvision

By David Mugabe

Private sector on Thursday pushed for an end to the overdue challenge of low funding to tourism marketing saying it has held back a very powerful industry.


In a lively breakfast discussion at Hotel Africana, funding the marketing budget and marching what other countries in the region are spending to market their country was the central point in a packed room of private sector, donors and government leaders.

“We are not selling it right, tourism is a back banner somewhere, I can promise you if you gave this $5m to the right people, we could triple it just by just (marketing) in North America and a few states in Europe only,” intoned Kelly MacTavish, proprietor of Pearl Of Africa, a private tour firm.

In East Africa, Uganda has the lowest marketing budget currently at just about $300,000 a year. This is what some countries use to pay for a single stand in top global exhibitions like London’s World Travel Market.

The failure to raise the marketing budget in tandem with even smaller economies with less tourism offerings like Rwanda and Burundi has been one of the most puzzling concerns from the private sector. Rwanda spends $5m in marketing while Burundi spends $1.5m. Kenya spends in excess of $34m while Tanzania spends $12m annually in marketing.

Both private sector and government also called for an end to the acrimony on who does what among the different players. Amos Wekesa from Great Lakes Safaris said the priority should be on marketing.

The chairman of Uganda Tourism Board James Tumusiime called for unity saying there has been too much clutter, conflict and people fighting for prominence which needs to end immediately.

Stephen Asiimwe, the new chief executive officer of UTB said they are ready to push to change things around and help turn one of Africa’s most gifted country by natural diversity realize its true potential.

The statements, comments, or opinions expressed through the use of New Vision Online are those of their respective authors, who are solely responsible for them, and do not necessarily represent the views held by the staff and management of New Vision Online.

New Vision Online reserves the right to moderate, publish or delete a post without warning or consultation with the author.Find out why we moderate comments. For any questions please contact digital@newvision.co.ug

  • mail
  • img
blog comments powered by Disqus
Also In This Section
Gov’t risks losing billions through advances to foreign companies
A new wave of ethical and professional misconduct has hit Uganda’s construction industry, exposing government to risks of losing billions of funds as contractors connive with employees of banks and insurance companies to obtain fake bid securities and financial guarantees...
UAE Exchange conducts Iftar at Uganda National Mosque
The largest globally networked remittance brand UAE Exchange associated with Xpress Money conducted Iftar at Uganda National Mosque, as they offered food stuffs to Muslim brothers and sisters as a sign of showing the spirit of togetherness during this holy period of Ramadan....
ADB cautions African States against international borrowing
The African Development Bank (ADB) has cautioned African countries against high borrowing rates on the international market saying it could push them back to the 'debt disgrace.'...
URA to collect tax on rented houses, properties
Uganda Revenue Authority has revealed that it will soon begin collecting tax on all rental houses and properties within urban areas....
Danish agribusiness concept to revive farming in Uganda
There is something intriguing about Denmark. A country with so many world records, one of its outstanding ones include ranking first in government transparency and lack of corruption. There are more, like having the world’s happiest population, the world’s highest minimum wage, lots more....
More investments need to be plunged into the agricultural value chain for Uganda to achieve sustainable economic growth and development, Dr. Kisamba-Mugerwa, the chairperson of the National Planning Authority (NPA) has said....
Should government review powers of kings?
Yes
No
Can't Say
follow us
subscribe to our news letter