Business
Private sector frets on govt’s reluctance to fund tourism
Publish Date: Feb 06, 2014
Private sector frets on govt’s reluctance to fund tourism
  • mail
  • img
newvision

By David Mugabe

Private sector on Thursday pushed for an end to the overdue challenge of low funding to tourism marketing saying it has held back a very powerful industry.


In a lively breakfast discussion at Hotel Africana, funding the marketing budget and marching what other countries in the region are spending to market their country was the central point in a packed room of private sector, donors and government leaders.

“We are not selling it right, tourism is a back banner somewhere, I can promise you if you gave this $5m to the right people, we could triple it just by just (marketing) in North America and a few states in Europe only,” intoned Kelly MacTavish, proprietor of Pearl Of Africa, a private tour firm.

In East Africa, Uganda has the lowest marketing budget currently at just about $300,000 a year. This is what some countries use to pay for a single stand in top global exhibitions like London’s World Travel Market.

The failure to raise the marketing budget in tandem with even smaller economies with less tourism offerings like Rwanda and Burundi has been one of the most puzzling concerns from the private sector. Rwanda spends $5m in marketing while Burundi spends $1.5m. Kenya spends in excess of $34m while Tanzania spends $12m annually in marketing.

Both private sector and government also called for an end to the acrimony on who does what among the different players. Amos Wekesa from Great Lakes Safaris said the priority should be on marketing.

The chairman of Uganda Tourism Board James Tumusiime called for unity saying there has been too much clutter, conflict and people fighting for prominence which needs to end immediately.

Stephen Asiimwe, the new chief executive officer of UTB said they are ready to push to change things around and help turn one of Africa’s most gifted country by natural diversity realize its true potential.

The statements, comments, or opinions expressed through the use of New Vision Online are those of their respective authors, who are solely responsible for them, and do not necessarily represent the views held by the staff and management of New Vision Online.

New Vision Online reserves the right to moderate, publish or delete a post without warning or consultation with the author.Find out why we moderate comments. For any questions please contact digital@newvision.co.ug

  • mail
  • img
blog comments powered by Disqus
Also In This Section
Dr Maggie Kigozi: Obstacles in businesses are jewels
Dr Maggie Kigozi, director Crown Beverages Ltd has challenged the youth to consider obstacles in starting and running businesses as opportunities to create better lives....
How to widen Uganda’s tax base in a large subsistence economy
Uganda’s tax base remains small and the country is grappling with measures on how to widen the tax base in light of decreasing donor funds and pressures to finance the national budget....
UAE Exchange Uganda observed World Food Day
UAE Exchange, the leading global remittance, foreign exchange and payment solutions brand observed World Food Day on 16th October. This year the theme was Family Farming: “Feeding the world, caring for the earth”...
Nigerian cleric warns Uganda over oil curse
Rev Father Edward Obi, a leading civil society activists fighting against the effects of the oil curse in Nigeria has warned Uganda that since oil has been discovered Ugandans are not safe from the negative effects the resource brings....
Oil to spur capital markets – Nsamba
This year marks 18 years since the Capital Markets Authority (CMA) was formed....
UBOS releases Producer Price Index
THE indices for hotels and restaurants indicate that annual prices for hotel services fell by 2.5 percent during the period of April, May and June 2014, compared to the same period in 2013...
Should the absence of bride price prevent couples from wedding?
Yes
No
Can't Say
follow us
subscribe to our news letter