Science & technology
Samsung launches stores across Europe
Publish Date: Jan 30, 2014
Samsung launches stores across Europe
  • mail
  • img
newvision

SAMSUNG and Carphone Warehouse have announced a collaboration that will see more than sixty new Samsung stores rolled out across Europe.

Samsung and Carphone Warehouse have already launched three dedicated Samsung shops in Spain, and we're guessing that must have been quite successful, with the two firms today announcing plans to open a further 60 outlets across Europe. These will soon start cropping up in the UK, Ireland, Germany, Spain, Portugal, Sweden and the Netherlands.

Carphone Warehouse is a major telecommunications retailer in Europe, using the Carphone Warehouse brand in the UK and Ireland, and the Phone House brand elsewhere.

In terms of timescale, you can expect to see these ‘concept’ stores arrive in the next few months and, according to the announcement, they will have a “premium look and feel”, while selling Samsung products exclusively. 

Indeed, the stores will combine Carphone Warehouses’s existing sales tools and platforms, with Samsung-branded tablets to complete sales on the shop floor.

Samsung has said however that the dedicated stores will carry its entire product range, including smartphones, tablets, laptops and wearables, a line that so far consists only of the Samsung Galaxy Gear smartwatch. 

If speculation is to be believed, a second generation smartwatch will soon be joining the lineup, and augmented reality eyewear likely to launch as as Samsung Galaxy Glass is expected to crop up in the Samsung stores later this year.

Carphone Warehouse CEO Andrew Harrison said, "We are delighted to have been chosen as Samsung's preferred European partner for their store rollout.

"Our Connected World Services business will combine Carphone Warehouse's retailing expertise and systems with one of the world's biggest brands and will help us make even more lives better through connected technology."

Samsung already has around 1,400 'Experience Stores' in the United States, which are essentially Samsung kiosks inside Best Buy stores. The company also recently opened a Samsung Experience shop in Westfield shopping centre in Stratford, London.

Playing on the idea of the Apple Genius Bar, these Best Buy stores offer a 'Samsung Smart Service', whereby dedicated 'Samsung Experience consultants' and Best Buy sales assistants help customers to choose, purchase and activate their mobile products.

The stand-alone stores planned with Carphone Warehouse are more of a direct challenge to Apple’s chain of retail stores, which sell Mac computers, iPods, iPads, iPhones, and other consumer electronics such as Apple TV.

As of January 2014, Apple has 432 retail stores in 14 countries, including 37 in the UK.

The statements, comments, or opinions expressed through the use of New Vision Online are those of their respective authors, who are solely responsible for them, and do not necessarily represent the views held by the staff and management of New Vision Online.

New Vision Online reserves the right to moderate, publish or delete a post without warning or consultation with the author.Find out why we moderate comments. For any questions please contact digital@newvision.co.ug

  • mail
  • img
blog comments powered by Disqus
Also In This Section
Can robots help stop the Ebola outbreak?
The US military has enlisted a new germ-killing weapon in the fight against Ebola - a four-wheeled robot that can disinfect a room in minutes with pulses of ultraviolet light....
Twitter boss launches global cash register service
Twitter's co-founder outlined plans to make cash registers a thing of the past on Thursday as he held a global launch for new software that he said would help small businesses grow....
Judge approves $450 mn deal in Apple ebook suit
A US judge signed off Friday on Apple's $450 million legal deal to compensate consumers harmed by an illegal price-fixing conspiracy for electronic books....
Google tests replacing web ads with contributions
Google began rolling out a way for people to support websites they frequent and, in return, be rewarded with ad-free pages....
Tapeworm lives in man
Scientists in Britain removed and studied a rare tapeworm that lived in a man's brain for four years, researchers said on Friday....
Hackers turning smartphones into slave armies
Mobile security firm Lookout haswarned that Android-powered smartphones or tablets are being targeted with malicious software that puts them at the mercy of hacker overlords....
Should workers be subjected to a 4% Health Insurance Tax??
Yes
No
Can't Say
follow us
subscribe to our news letter