Science & technology
Samsung launches stores across Europe
Publish Date: Jan 30, 2014
Samsung launches stores across Europe
  • mail
  • img
newvision

SAMSUNG and Carphone Warehouse have announced a collaboration that will see more than sixty new Samsung stores rolled out across Europe.

Samsung and Carphone Warehouse have already launched three dedicated Samsung shops in Spain, and we're guessing that must have been quite successful, with the two firms today announcing plans to open a further 60 outlets across Europe. These will soon start cropping up in the UK, Ireland, Germany, Spain, Portugal, Sweden and the Netherlands.

Carphone Warehouse is a major telecommunications retailer in Europe, using the Carphone Warehouse brand in the UK and Ireland, and the Phone House brand elsewhere.

In terms of timescale, you can expect to see these ‘concept’ stores arrive in the next few months and, according to the announcement, they will have a “premium look and feel”, while selling Samsung products exclusively. 

Indeed, the stores will combine Carphone Warehouses’s existing sales tools and platforms, with Samsung-branded tablets to complete sales on the shop floor.

Samsung has said however that the dedicated stores will carry its entire product range, including smartphones, tablets, laptops and wearables, a line that so far consists only of the Samsung Galaxy Gear smartwatch. 

If speculation is to be believed, a second generation smartwatch will soon be joining the lineup, and augmented reality eyewear likely to launch as as Samsung Galaxy Glass is expected to crop up in the Samsung stores later this year.

Carphone Warehouse CEO Andrew Harrison said, "We are delighted to have been chosen as Samsung's preferred European partner for their store rollout.

"Our Connected World Services business will combine Carphone Warehouse's retailing expertise and systems with one of the world's biggest brands and will help us make even more lives better through connected technology."

Samsung already has around 1,400 'Experience Stores' in the United States, which are essentially Samsung kiosks inside Best Buy stores. The company also recently opened a Samsung Experience shop in Westfield shopping centre in Stratford, London.

Playing on the idea of the Apple Genius Bar, these Best Buy stores offer a 'Samsung Smart Service', whereby dedicated 'Samsung Experience consultants' and Best Buy sales assistants help customers to choose, purchase and activate their mobile products.

The stand-alone stores planned with Carphone Warehouse are more of a direct challenge to Apple’s chain of retail stores, which sell Mac computers, iPods, iPads, iPhones, and other consumer electronics such as Apple TV.

As of January 2014, Apple has 432 retail stores in 14 countries, including 37 in the UK.

The statements, comments, or opinions expressed through the use of New Vision Online are those of their respective authors, who are solely responsible for them, and do not necessarily represent the views held by the staff and management of New Vision Online.

New Vision Online reserves the right to moderate, publish or delete a post without warning or consultation with the author.Find out why we moderate comments. For any questions please contact digital@newvision.co.ug

  • mail
  • img
blog comments powered by Disqus
Also In This Section
Profit squeezed at Sweden
Swedish telecoms equipment maker Ericsson reported a decline in net profit in the third quarter despite an increase in sales, boosted by business in emerging markets....
Microsoft drops Nokia name from smartphones
Microsoft said it was dropping the Nokia name from its Lumia smartphones, rebranding following the acquisition earlier this year of the Finnish group's handset division....
$100 mn Ebola pledge from Microsoft co-founder Allen
Microsoft co-founder and philanthropist Paul Allen said he was boosting his donations to combat the Ebola outbreak in West Africa to $100 million....
Toyota shares rise on record profit report
Shares in Japanese auto giant Toyota advanced in Tokyo trade on Friday following a report it is set to book a record operating profit in the six-month period to September....
Lufthansa close to deal with IBM for IT infrastructure unit
German airline Lufthansa is close to a deal to sell its IT infrastructure unit to IBM, including an outsourcing agreement for the services, as part of a shake-up of its technology activities, it said on Wednesday....
Google launches new email service dubbed
Google has launched an email service called "Inbox" on Wednesday that will better organize emails and display information such as appointments, flight bookings and package deliveries in a more user-friendly way....
Should diplomatic passports issued to ex-govt workers be with drawn?
Yes
No
Can't Say
follow us
subscribe to our news letter