First ever XFM Street Bash for October 20

PIC: Vision Group's Kenneth Oduka (right) and Masamba (third-right) during a press conference at the Vision Group offices in Kampala. (Credit: Mpalanyi Ssentongo)

ENTERTAINMENT

KAMPALA - Vision Group's XFM 94.8 is set to hold its first ever street bash on October 20.

The station's station manager, Ghislain Masamba, called it an "exciting opportunity".

"XFM is a youth station that is all about the good music and the good vibes.

"When we looked at our need to give our listeners a good party and all these warehouse concepts all exhausted, doing the XFM Street Bash right next to home became such an exciting opportunity for us," he said.

The bash will be at Vision Group's main address, 1st Street, Industrial Area in Kampala, right next to the XFM premises.

Uganda's leading artistes, XFM and Urban TV presenters and top  DJs will be a feature of the street bash.

To access the venue, revelers will part with sh10,000, with gates opening as early as 12 noon -- until late.

XFM's Masamba (third from right) with the likes of Fik Fameica during a press conference at the Vision Group head office last week. (Credit: Mpalanyi Ssentongo)

Powering the event is top vodka brand, Smirnoff.

"Smirnoff is a good brand with a product that relates directly with XFM's average listener," said Vision Group's marketing manager in charge of broadcast and digital platforms, Kenneth Oduka.

"Smirnoff Vodka, along with their Black and Red Ice, are very popular with the youth and it made perfect sense for us to partner with them for this event," he told a press conference at the Vision Group head office.

"Smirnoff are also one of the biggest brands in as far as understanding the party scene goes," added Masamba.

"That we look to have the XFM Street Bash as one of the biggest parties in the land pretty much dictated that we partner with the best there is."