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New Vision attains Superbrand status

By Vision Reporter

Added 20th June 2014

The New Vision is now officially a Superbrand-a mark of distinction that signifies the consumers’ acceptance of the media house’s products and its worth to them.

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By David Mugabe
 
The New Vision is now officially a Superbrand-a mark of distinction that signifies the consumers’ acceptance of the media house’s products and its worth to them. 
 
This status reaffirms the paper‘s number one position as readers daily vote for it as the lead product using their pockets.
 Uganda’s largest media platform received the recognition on Thursday from the Vice President, Edward Ssekandi during the Superbrands dinner. 
 
Ssekandi represented President Yoweri Museveni.
 
“Innovation and ingenuity are key to any company in a competitive business environment, in the market people will reject or embrace you depending on the quality you offer,’ noted Museveni. 
 
Museveni asked local enterprises to follow the same principles that multilaterals use to survive and penetrate markets. 
“Poor brands prevent our competiveness in global markets,” noted Museveni.
 
He commended East African Community (EAC) businesses for being at the forefront of driving the economic transformation in the region.
 
During a colourful dinner organised by Fenon Events, 86 companies from Kenya, Uganda and Tanzania were awarded a plaque and the Superbrand logo which can be attached to their products.
 
For Uganda, 15 companies were recognized. The rise from 7 to 15 companies a few years ago is significant progress and attests  the growing sophistication of locally established enterprises like Roofings, Nina Interiors, Radio One, Kakira Sugar, Vitafoam, KCB, Airtel and NSSF among others. 
 
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The Vice President Kiwanuka Sekandi posing for a group picture with East Africa Superbrand Project Director, Jaffer Jawad(on his left) and  Minister of Finance Maria Kiwanuka, at a ceremony where several East African companies got awards including Vision Group as "Super Brand" at Serena Conference Centre. June 19th , 2014
 
Tanzania had 16 companies while Kenya took the lion’s share with 54 companies. Other companies were MTN, Euroflex, Bank of Baroda
 
According to Jawad Jaffer, Superbrands project director, the process of choosing a superbrand saw almost 1,000 companies surveyed but only 86 were chosen. 
 
Jawad urged the winners to jealously guard the mark they received.
 
“A great brand is a symbol and a whole web of positive association, never underestimate the power of symbols,” said Jawad.
 
Finance minister, Maria Kiwanuka described a superbrand as a tangible personality “more than just a service, food, drink, it is someone you can trust, who lives on after the founder has gone.
 
” Kiwanuka reaffirmed Uganda’s clear competitive edge over her neighbours among them being the distribution hub for any company wanting to access Rwanda, DR Congo, Burundi and South Sudan markets.
 
“We look forward to introduce you to the opportunities in Uganda,” said Kiwanuka. 
 
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The Vice President Kiwanuka Sekandi posing for a group picture with East Africa Superbrand Project Director, Jaffer Jawad(on his left) and  Minister of Finance Maria Kiwanuka, at a ceremony where several East African companies got awards including Vision Group as "Super Brand" at Serena Conference Centre. June 19th , 2014
 
 
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New Vision attains Superbrand status

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