Turn off your computer and step away from the mobile phone.It seems our addiction to technology may not only be having an impact on our social behaviour, but on our appearance too.
Yes, CACi International has identified a new breed of wrinkle believed to be a result of looking down at handheld devices too often every day.
Dubbed the 'techneck', the new wrinkle - which takes the form of a face furrow around the neck and chin - was identified following a surge of neck-related enquiries into CACi's Microlift proceedure.
Dean Nathanson, Managing Director of CACi international commented: "We're a hard working nation and our hectic every day lives mean that keeping one's head down, be it buried in work emails or in an e-reader, is completely the norm. Recently we noticed a surge in enquiries for our product, specifically to combat lines around the neck area.
"We've identified a correlation between the rise of technology in recent years and the growth of the 'Techneck', so whilst there is little chance of the nation giving up technology, at least we can help people reduce wrinkles and keep their chin up!"
New breed of wrinkle identified