Mighty fuss by FCUK !

Oct 20, 2004

French Connection is giving “designer drugs” a whole new meaning.<br><br>The fashion retailer, which has defied marketing experts with its controversial four-letter brand, has

French Connection is giving “designer drugs” a whole new meaning.

The fashion retailer, which has defied marketing experts with its controversial four-letter brand, has decided to associate FCUK with illegal narcotics in the slick and new gangster film “Layer Cake.”

The opening minutes of the movie depict a future in which drugs are sold legally in a brightly-lit high street chemist shop with FCUK-branded cocaine and ecstasy lining the shelves.

Matthew Vaughn said he conceived the idea and took it to French Connection who previously financed the film “Lock, Stock and Two Smoking Barrels.”

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