Children to win millions in ads

Oct 24, 2004

The New Vision’s thrilling “Design an Advert” Christmas competition is on again and this time winners will walk away with prizes worth millions of shillings.

By Herbert Ssempogo
The New Vision’s thrilling “Design an Advert” Christmas competition is on again and this time winners will walk away with prizes worth millions of shillings.
The competition, which is designed to develop children’s creativity, is co-sponsored by Splash, MTN and Bata. It targets school-going children aged five and 13 years and runs for six weeks beginning October 23 to December 11, 2004.
“The competition also gives the participating advertisers an opportunity to see how their product is perceived and to make their product a household name since children influence consumer choices,” said Features Editor, Barbara Kaija.
To participate, buy The New Vision, follow the instructions in the advertisements, which will appear on Tuesdays, Thursdays and Saturdays. The coupon on the advert is to be cut out, attached to the designed advert and sent to The New Vision. All envelopes should be clearly labeled “Draw an Advert Children’s Competition”
Pupil’s work is supposed to be original and creative because advertisers love creativity and copied work will be disqualified.
Every week, a panel of judges will select the best three adverts that will be published in the Children’s Vision every Saturday.
“Children whose advertisements are published in The New Vision will receive sh50, 000 each. Three most active teachers who help the children submit the most adverts and on time will be rewarded with sh100,000 at the end of the competition. However, teachers are not supposed to draw for the children,” said Children’s Vision Editor, Juliet Nabwire.
At the end of the competition, the best advert will receive sh500, 000, second sh300,000 and third person sh200,000. Children are free to design more than one advert for the same advertiser but will have to attach a fresh coupon all the time.
The coupon attached should be sent to The New Vision on P.O. BOX 9815 Kampala, Third Street Industrial. For upcountry pupils, send your adverts to the offices in Mbarara, Lira, Soroti, Jinja, Mbale, Masaka and Fort Portal.
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