By George Kalisa

CROWN Beverages, the makers of Pepsi products, has finally penetrated the Rwanda market after 15 years.

A marketing agency representative of Mundock Traders, Henry Ruganda, said Pepsi brands were designed to meet the discerning tastes of the public.

“The entry of Pepsi into the Rwanda market will offer customers a new portfolio of brands,” Rugamba said at the launch of Pepsi brands at Carwash Choma Zone in Kigali.

The introduction of Pepsi brands has ended the monopoly of Coca-Cola, which is manufactured by Rwanda’s only beer and soft drinks company-BRALIRWA. Mundock Traders is a local distribution firm.