By Emmy Olaki

BRITISH American Tobacco has launched a website for BAT East African Community, aimed at providing information on the company’s operations in the region.

BAT recently aligned its business with the vision to create an integrated business unit with a common identity in the region.

The EAC business unit now consists of Kenya, Uganda and Rwanda. Burundi and Tanzania are primarily markets.

“By providing this, BAT EAC seeks to address public issues and encourage everyone to get to know our company.

This website will foster our identity as an EAC business, and we hope that through our website, our position on a number of issues will be clarified,” said Glenn Shepard, the BATU managing director.

The website, www.bateac.com will highlight programmes like corporate social responsibility, youth smoking prevention, information on tobacco and cigarettes and illicit trade.

Shepard said the website was, however, not intended to promote their products.