By Taddeo Bwambale
TODAY, New Vision, Uganda’s leading daily, unveils its new, fresher and attractive design. It features a futuristic, cleaner look, making the newspaper the best in the market in terms of content and colour.
CEO Robert Kabushenga said the new design will cater for a more dynamic readership, especially the young, whose pattern of reading newspapers has changed given new media technologies.
“For the last 24 years, New Vision has set media standards in Uganda and improved the industry. We have served our audiences well but are now creating a newspaper for our future readers,†he said.
New software worth sh150m will be purchased and installed to enhance the print quality, he revealed. New Vision’s sister paper, Sunday Vision, will be redesigned in September, he said.
David Billington, an international designer and editor, said the new design will help to keep pace with other competitors like mobile phones, Internet, i-pads, radios and television and the changing reading culture.
“In 2010, newspapers have competition from all directions. When considering this, we should not only think about newspapers,†he said.
“New Vision is going to be bigger, clearer and have better pictures. Readers will notice that once it hits the market,†Billington added.
Bigger, better Vision
Dear Readers,
New Vision has today evolved into a newspaper written and edited for you. It is fresher, bigger and better. We pledge to provide quality and relevant editorial content to inform, educate and entertain you.
Designed by David Billington, an inter¬national newspaper and magazine de¬signer, your paper is now more beautiful, appealing and easier to read. The new New Vision offers the following:
A richer package of hot news from every corner of Uganda. With our profes¬sional countrywide network of journal¬ists, we shall offer detailed news up to village level everyday.
More relevant content that meets your informational, educational and entertain¬ment needs, while addressing real issues that affect your community.
The redesigned New Vision is your newspaper. Your opinion, therefore, mat¬ters. So, you will have many opportuni¬ties to share your views on topical issues. So, get back to us on phone, by SMS, on Facebook or Twitter, by post or simply visit us. Everyday, the paper will have something special for every reader. Don’t miss your refreshed news magazines throughout the week.
Monday
The Health & Beauty magazine, with its carefully selected team of experts is your perfect guide to a beautiful, long and healthy life. The fresh, vibrant look makes it easy and fun to read. Still on Monday, you will get our well-developed Job Mart, which brings you thousands of job offers. The section also has more practical tips on how to get a great job and to excel at it.
Tuesday
Women and agriculture are the two legs on which Uganda’s economy runs, which is why the Tuesday edition is dedicated to supporting these pillars. Her Vision is a guide on how to juggle many important roles in life and yet live a productive life. Harvest Money will empower farmers to put money in the pocket Farmers and agro-dealers will be able market their products and services by advertising in the pullout. Harvest Money is your one-stop farmers’ market.
Wednesday
With Vision Mwalimu and TOTO, your Wednesday is even richer. Mwalimu, our well-researched and authoritative educa¬tion supplement, brings you holistic up-to-date information on education matters. Mwalimu is the Swahili word for teacher.
Mwalimus are revered as custodians of wisdom and societal values. Accordingly, Vision Mwalimu will have something for the teacher, students, parents and education policy makers. Toto, the new children’s section, has been repackaged into a pretty magazine for our precious children, and they will love it.
With its rich story series, puz¬zles, riddles and beautiful pages, Toto comes with nothing but fun for the family. It will expose children to varied styles of writing and improve their reading and writing skills. For the teachers, Toto is an engaging teaching aid. Just look out for it and stock it in your class library.
Thursday
On this day, New Vision will come to you with a wholesome business pack¬age that gives you the edge to move the market.
You cannot afford to miss our tender section, special business supple¬ment and the informative Motor Mart. Many car owners spend a fortune on car maintenance, paying for services they can provide themselves. The new Motor Mart comes to your rescue with the new Do-It-Yourself column, so you experience your car in a pleasurable way.
Friday
Vision Blitz, the new magazine, is your weekend companion. It is a fresh and exciting whole new world of showbiz, with lots of hilarious gossip about your favourite celebrities. From the latest movie releases to celebrities and be¬yond! Friday will be relaxing.
Bargain
Bargain is your one-stop place for your shopping and culinary needs. It will save you the trouble of moving from shop to shop by showing you where the bargain is. In it, you will also find recipes, restaurant reviews and fashion for style lovers.
Saturday
Intimate, your new relationship pullout, is an opportunity to share life and love. The pullout is freshened with Dr Love’s humorous and cutting-edge ideas and doctors advice and tips on how to be a total man.
We will still offer you the unique fe¬male touch in Essence.
Find your dream love, after which you can announce your kwanjula, engage¬ment and wedding free of charge!
Swagg, the teens’ section, is a smash¬ing newsy magazine with fresh and off-the-hook designs like no other in this country.
Swagg will spin your life around: There’s fashion to give you the latest trends, music and movie reviews on what has just dropped.
Barbara Kaija, Editor-in-Chief